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Align

by Jean McDonnell

What Does Authenticity Really Mean to Millennials?

Utilizing the Power of Symbolics™ for Deriving Deep Meaning on a Quant. Scale

Authenticity has become the “it” word for marketers attempting to connect with Millennial consumers. Hundreds of thousands of articles have been written on this topic. Many different traits (such as honesty, integrity, and transparency) have been used to define the quality of authenticity that Millennials seek. An even greater number of “top 5” lists have been created for guiding brands on how to be and be seen as authentic.

Yet, with all this information swirling about, why is it still so difficult for marketers to “crack” the authenticity code in a way that delivers real impact with Millennials? Why are companies and brands still asking, with increasing frequency and volume ...

“How can we authentically connect with today’s Millennials?"

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Essential Reads

Insight

What Does Authenticity Really Mean to Millennials?

Focus

Five Reasons Why Innovation Processes Fail

Research

What Type of Market Research Community is Right for You?

Methods

Designers didn’t mix that much with Engineers. That got me thinking.

Align

Upping the Ante on Hybrid Methodologies Brings a Holistic View to Positioning

Fill

by Brianna Sylver

Why Brand, Product and Company Transformation Often Fails: Reason #1

Transformation is not an artifact. It’s a change in mindset, a shift in perspective. And, yet, when the challenge of transformative change is called for in a brand, a product or a company everyone wants the answer to be hinged on an artifact ...

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Strengthen

by Paula Ventrell

Sylver Consulting: Intern Insights

“Office culture” is a term often bounced around and intriguing to company leaders. And when reflecting on what this looks like at Sylver, the environment at Google was what my mind immediately bounced to. While I have not experienced it first hand, I have seen and read a multitude of reports on how ‘cool’ Google’s office culture is perceived..

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Strengthen

by Robert Maihoffer

What Type of Market Research Community is Right for You?

As Sylver’s Senior Quantitative Market Research Analyst, I find myself often in conversations with clients about communities. The trend I see is that clients today are looking at customer communities as a means to increase the speed of insight delivery and to reduce project-fielding costs. What I also see is a lot of confusion around what a “community” is exactly.

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Collaboration

by Matthew Yapchaian

Online Moderation: Engaging with People, Not Sea-Monkeys

Sylver Consulting has been moderating online communities for seven years now. In that time, we’ve learned a thing or two about what an online community is vs. what it is not. We’ve also gained some practical tips on what it takes to effectively moderate an online community in order to yield rich insights into the members and/or topic of that community.

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Align

I’ve been working in innovation for 15 years now. I’ve supported many different organizations (small, medium and large) to define, develop and execute innovation processes in their organizations. I’ve learned a few things in that time.

When innovation fails, most people want to point to the product or service itself as the reason for the failure. Yet, too often, this product or service was never set up to succeed simply because the team championing its creation failed to do the appropriate “in between the lines” work around that innovation to sufficiently enable its success.

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Align

by Matthew Yapchaian

Challenging the Status Quo with Method Development: An Iterative and Intentional Process

Sylver Consulting organizes a unique suite of qualitative and/or quantitative methodologies for each project, always allowing the problem or project at hand to determine our choice of methods used. When a problem cannot be solved with available methods, we design new tools — a very exciting opportunity for all of us on the team!

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Strengthen

by Adriano Galvao

Designers didn’t mix that much with Engineers. That got me thinking.

A lot of people talk about the need for establishing more connections between design and other disciplines, such as engineering and business administration. As a result, many schools have put together graduate programs to think about the way in which design can combine the best of creativity, imagination, and alternative approaches to come up with novel ways to make things.

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Inspire

by Brianna Sylver

Diffusing the War Between Market Researchers and User Experience Researchers

Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy. This confluence of disciplines and best practices ensures that we tackle each project with a problem-solving and customer-centric mindset, while consistently keeping market and organizational context front and center. But, this nexus positioning is not Sylver’s “secret sauce,” really. Rather, the secret ingredient to our consistent success resides in our commitment to relationships.

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Align

In preparation for this month’s edition of Sylver’s newsletter, I’ve been doing a lot of thinking about the nature and evolution of what is commonly referred to in the insights industry as “hybrid” research. As someone who has been trained in both qualitative and quantitative methods and has used each approach individually and in combination for many years, this topic is especially intriguing to me.

For as far back in my career as I can remember, I’ve witnessed the territorial divide between qualitative and quantitative methods – always wishing and hoping that the two sides could “play nice” together and appreciate the unique and complementary perspective that the other provides. And so it was with great enthusiasm that I embraced the hybrid research “movement” that began to emerge, in earnest, roughly 8–10 years ago.

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Align

by Matthew Yapchaian

At the Convergence of Market Research, UX and Strategy…and yet not there at the same time

Sylver Consulting “the business” has existed at the nexus of Market Research (MR), User Experience (UX) and Strategy (STR) for over ten years. Yet, individual team members do not exist at that convergence. How is this possible?.

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Inspire

by Brianna Sylver

Partnership is the “Secret Sauce” of Sylver’s Process

Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy. This confluence of disciplines and best practices ensures that we tackle each project with a problem-solving and customer-centric mindset ...

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Transformation

by Jean McDonnell

The “Better, Faster, Cheaper” Dilemma — How Sylver’s Approach is a Solve

I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally getting to you. If you’re like most people in the insights industry (whether you’re on the client or supplier side), you’re probably working harder and faster than you ever have in your attempt to accommodate this demand from above.

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Inspire

by Brianna Sylver

End of Year Spend: What Mindset are You Engaging?

The end of year (EOY) spend season is upon us. The calls and emails flood in daily. Each has a similar tone and message. “I’ve got money. I want to do a project about . It has to be done by the end of the year.” At this point, we have ~4~ working weeks left of the year.

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Need to transform your brand, product, service, company or team? We can bring clarity and focus to that process.

Reach out to set up a free discovery call. On this call, we’ll get clear on your scope of work to be tackled, how your initiative ladders to a broader business goal of your organization, and assess — without attachment — if Sylver Consulting is a “best fit partner” to support you in your scope of work.



What Does Authenticity Really Mean to Millennials?

Utilizing the Power of Symbolics™ for Deriving Deep Meaning on a Quant. Scale

Authenticity has become the “it” word for marketers attempting to connect with Millennial consumers. Hundreds of thousands of articles have been written on this topic.

Continue Reading

Brianna Sylver was interviewed by Voyage Chicago about her experience as an entrepreneur.

Brianna reflects on the evolution of Sylver Consulting as a local firm, from its inception in Chicago to travelling around the world to produce results for leading global brands.

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Why the Transformation of Brands, Products and Organizations Often Fail: YOU Fail to Show Up!

In this LinkedIn article, Brianna shares the number one obstacle to business growth that she sees with her clients.

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Our Open House Was a Blast

It was wonderful seeing the faces of so many supportive people at our open house last week! For those who couldn't be there, we'll be posting some photos from event.

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