Storytelling for Innovation Video Series: Weave the Web

In this final video, Brianna demonstrates and outlines the objective and significance of the “Weave the Web” type of story. She answers the question of when we should use this type of story and how we can implement it to help orgs rewrite narratives that are no longer serving them and, potentially, are blocking their ability to fully achieve the potential and opportunity awaiting them.

Watch now to learn how to use a “Weave the Web” type of story to create the cultural shifts needed to support transformative innovation. And then, in the comments below, share a key takeaway — of this video or of the series more broadly.

Watch it on our YouTube channel