THE TEAM
President and CEO
Insight activation strategist Brianna Sylver helps Fortune 500 leaders and city governments unlock growth by bridging the Activation Gap—the space between great ideas and real-world execution. Blending 20+ years of expertise in Market Research, User Experience, and Strategy, she equips audiences with the clarity and tools to navigate uncertainty, align teams, and turn turbulence into trust. Her insights have been featured in Forbes, Inc., Fast Company, Business Week and HSM Management. Brianna has sparked new ways of thinking for teams at DHL, PepsiCo, Adobe, Southwest Airlines, Marriott International, Amway, and more. She’s also a frequent guest on podcasts, where she skips the jargon to share real-talk perspectives on leading through change.
Vice President of Operations
Adriano oversees Sylver Consulting’s core operations—including client contracting, finance, human resources, vendor partnerships, and digital infrastructure—while helping guide the research methodologies that power growth. With a holistic view of the business, he bridges high-level vision with operational execution, partnering closely with CEO Brianna Sylver to identify emerging market opportunities and define actionable strategies for clients. Adriano is passionate about using human-centered principles to drive business decisions, build resilient teams, and yield practical, high-impact results. He is especially known for bridging consumer insights with technical execution, having pioneered Function-Task Analysis—a methodology connecting technical product functions to real-world user tasks. This work, published in his book "Design Relationships: Linking Technical Functions to Users' Tasks," earned distinguished recognition from the ASME-DTM engineering community.
Senior Director of Innovation Research and Strategy
An anthropologist who has spent decades doing B2B, B2C, and organizational research, Peter is a project lead for research, design/facilitation of workshops and ideation retreats, and consultation on intercultural and corporate culture issues. His career includes working as Vice President at Research International/TNS and at Beall Research, Inc., and as Research Fellow at The Imagination Lab Foundation in Lausanne, Switzerland. He has worked with Fortune 500 and global corporations on four continents, and has published peer-reviewed research in management journals.
Senior Market Research Analyst
Robert joined Sylver in 2015 to serve as team project lead of quantitative and hybrid (qual./quant.) methodologies. Robert brings over 15 years of experience in market research and innovation. He is a subject-matter expert and passionate learner who continuously hones his skills for designing and leading quantitative and hybrid-based research to produce actionable marketing management insights.
Senior Design Researcher
Jason is a jovial design researcher who seeks knowledge and understanding at every turn. He always aims to bring fresh perspectives from his background as a designer and apply creative solutions to any problem he faces. Whether he is working with international partners, coordinating with client teams, or conducting qualitative studies himself, Jason approaches every interaction with passion and an insatiable desire to learn.
Design Researcher II, Quantitative Focus
Brady supports our quantitative research capabilities, doing everything from project design and material development to analysis and communication. He loves being able to balance deep dives into the data to see what patterns emerge with careful and targeted tests on the effects clients are the most interested in.
Design Researcher
Paul is a design researcher who seeks to empathize with the users' needs in order to have a direct, measurable, and positive impact on the way organizations approach and solve strategic problems. He aims to synthesize research in a creative and innovative fashion in order to bring a valuable perspective to Sylver's clients. Paul has always been drawn to uncovering the "why" behind human behavior and looks at each project as an opportunity to learn a little more about why people make the decisions that they do.
Briel is a design researcher who has over 12 years experience in human-centered research. With a background in anthropology, she specializes in a variety of qualitative methods that include in-depth interviews, ethnography, and concept testing. She enjoys drawing on her broad range of experience to align the details of any project with its broader objectives.
Market Research Analyst & Research Recruiter
Sabina is a Market Research Analyst & Research Recruiter with a unique blend of academic and professional experiences. With a foundation in biology and wildlife conservation, Sabina brings a diverse skill set to her role, adept in various research methodologies. Her thirst for new experiences and information fuels her analytical mindset, allowing her to generate a wide array of possibilities and make informed decisions.
Market Research Recruiter & Analyst
Ava is a designer and researcher who coordinates recruitment for Sylver Consulting’s studies. She has a background in industrial design, where she translated research insights into impactful, user-centered designs. Ava seeks to understand people's wants and needs—even those they don't recognize themselves—to improve their situations.
Marketing, Media & Events Lead
Ever since she was six years old, Robyn has had a camera in her hands. Today, as Sylver Consulting’s Marketing, Media & Events Lead, she brings that creative eye to a much bigger picture. Robyn coordinates Sylver’s marketing initiatives, manages the creative team, and works closely with leadership to turn ideas into action. From managing Sylver’s graphic designer and copywriter to coordinating campaigns, planning company events, and filming and editing video content, Robyn loves bringing all the moving pieces together and making things happen.
Copywriter & Marketing Services Consultant
Lacey likes to emphasize the importance of leading with empathy AND analytical thinking. With an academic background in consumer behavior, this knowledge allows her to understand the psychological motivators, attitudes, and emotional appeals that influence consumer habits. She puts this skillset to work in her writing, research, and collaborative efforts with the team!
Graphic Designer Consultant
Matheus is a Graphic Designer whose passion for creating began at an early age. Today, he combines creativity with strategic thinking to create clear and engaging visual communication. With a background in branding and visual identity, he believes every design should reinforce a company's purpose and positioning. At Sylver Consulting, he creates digital assets that translate the company's strategy into consistent visual experiences across social media and other brand touchpoints.
Insights + Innovation Lead
Rebecca has orchestrated all manner of global research—both qual and quant—for more than 16 years. Her work is informed by her experience as a successful marketer and as a failed mechanical engineering student (damn you, extremely boring Thermodynamics and Circuits!). On a positive note, her college education exposed her to design thinking, which has stuck with her ever since. Rebecca's areas of specialty include financial services, technology, healthcare and guacamole, all of which segue nicely into the following ...
Research Lead
Matt is a research consultant and longtime collaborator of the Sylver team, specializing in both advanced statistics and qualitative interviews—yes, really! He has 20+ years of experience working in academic and multiple industry settings, with both qualitative and quantitative expertise across the full research process.
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Superpower
20+ years of activating insights for Fortune 500 teams. See what that looks like for yours.