THE Book
This is Sylver Consulting's Playbook.
And your invitation to set your projects up for activation from the start
Leading Through Free Fall
How Innovators Turn Turbulence into Trust
Get the playbook with 17 field-tested tools to find and activate insights. Refined across 20 years of Fortune 500 work.
“A much-needed blueprint for leaders seeking to turn chaos into a competitive advantage.”
Endorsed
by Forbes
Bestseller
in six categories
2026 Finalist
in the Leadership Category
Endorsements
Praise from innovation leaders.
“This is a vital handbook for executives who need their teams to move faster, adapt smarter, then act with curiosity, confidence, and courage.”
Larry Keeley
Innovation scientist, Keeley Innovations; co-founder, Doblin; author, Ten Types of Innovation
“This book reveals hard-won, battlefield-tested tips and steps that many people would quietly guard as their professional edge. Brianna lays them bare, because she'd rather all of us struggle less.”
Senior Manager of Insights & Experience
Evernorth Health Services
“This book breathed new life into stale programs at my work and opened the door for fresh perspectives to emerge in my team.”
Head of Commercial Core Operations
Capital One
“Every job or company at some point enters free fall. You need the approaches in this book to not just land safely but do it with grace. Highly encourage everyone to read no matter the business you are in.”
Director of Strategic Insights
PepsiCo
“What sets this book apart is its balance: it offers frameworks that help leaders organize their thinking and approach, yet it's written in a tone that's engaging and human. The lessons don't feel prescriptive—they feel lived-in.”
Director of Human-Centered Design and Lean Product Validation
Elevance Health
“If you are feeling the friction between where you want your org to go and where your team is actually moving, Brianna Sylver’s Leading Through Free Fall is a must-read. It gives you a practical framework to navigate the invisible organizational dynamics that stall good ideas and forward momentum.”
CEO and Founder
Avistar.ai
About the Author
Brianna Sylver
As an insights activation strategist for 20+ years, Brianna helps leaders across Insights, Experience (CX, EX, PX), Marketing, and R&D defeat the organizational inertia that keeps brilliant strategies grounded.
Brianna has guided teams and stakeholders through their natural resistance to change. Her focus is ensuring that emotional friction doesn't halt progress. She provides the frameworks to help your team move from "acknowledging data" to "owning the outcome."
Her commitment to the humanity in us all has helped leaders stop the breakdown… and start the breakthrough.
“In a business world defined by constant disruption, Leading Through Free Fall offers a much-needed blueprint for leaders seeking to turn chaos into a competitive advantage.”
Do you want....
Better ROI from your insights? More impact in your work? Better engagement on your teams?