Resources

Qualitative Research

11 articles

Your Insights Aren’t the Problem — Your Scoping Is.

Strategy

Your Insights Aren’t the Problem — Your Scoping Is.

But the real issue often starts before the work even begins — in the scoping and kickoff conversations that fail to surface the...

Brianna Sylver Santana Wright Brianna Sylver and Santana Wright· 2025
From Playroom to Boardroom: The Power of LEGO® SERIOUS PLAY® in Business

Methods

From Playroom to Boardroom: The Power of LEGO® SERIOUS PLAY® in Business

Today’s super dynamic business landscape is full of unpredictable challenges and blink-and-they’re-gone opportunities. In this...

Brianna Sylver Peter Bürgi Brianna Sylver and Peter Bürgi· 2024
Using Mural to support your Qualitative Design Research

Collaboration

Using Mural to support your Qualitative Design Research

I will admit - the sentiment underpinning the phrase “Sylver’s magic” makes me smile. But I’m going to let you in on a little...

PH Paige Hendersen· 2023
What is LEGO® SERIOUS PLAY® and How Can It Help Tune Your Strategy?

Collaboration

What is LEGO® SERIOUS PLAY® and How Can It Help Tune Your Strategy?

Heard this before? Sound like something you’ve said about your own company’s strategy?

Brianna Sylver Brianna Sylver· 2023
Unlocking New Vision with LEGO® SERIOUS PLAY®: A Journey with Arity

Collaboration

Unlocking New Vision with LEGO® SERIOUS PLAY®: A Journey with Arity

Our mission is to empower leaders to courageously embrace change and future-proof their offerings. To do that effectively, we...

Brianna Sylver Brianna Sylver· 2023
How Collaborative Sensemaking Supports Strategic Innovation in Business

Collaboration

How Collaborative Sensemaking Supports Strategic Innovation in Business

However, traditionally, this has been a key workshop that we do exclusively internally within Sylver. We have not invited...

MS Brianna Sylver Peter Bürgi Micaela Shoemaker, Brianna Sylver, and Peter Bürgi· 2023
Stokes: A Key Ingredient to Energizing and Engaging Teams in Virtual Workshops

Qualitative Research

Stokes: A Key Ingredient to Energizing and Engaging Teams in Virtual Workshops

The key question of any good facilitator’s mind is, "How can I keep the team engaged and energized throughout the entire...

KU Katie Ulrich· 2022
Virtual Co-Creation Workshops: Designing Remotely with (and for) Consumers or End Users

Qualitative Research

Virtual Co-Creation Workshops: Designing Remotely with (and for) Consumers or End Users

In co-creation workshops, consumers or end users come together with key internal stakeholders to shape the next steps of a...

SH Sabrina Hallongren· 2022
4 Ways that Covid has Helped Sylver to Up Its Game on Participant Recruitment

Qualitative Research

4 Ways that Covid has Helped Sylver to Up Its Game on Participant Recruitment

To maintain (and elevate) the quality of our research participants throughout the pandemic, we’ve had to reflect and refine with...

JW Jacqueline Walker· 2022
Strategic Market Research Recruitment: 4 Best Practices to Ensure You’ve Got the Right Participants for Your Next Study

Qualitative Research

Strategic Market Research Recruitment: 4 Best Practices to Ensure You’ve Got the Right Participants for Your Next Study

There are many pressing issues facing market research recruitment that organizations often struggle to address. Concerns around...

MS Micaela Shoemaker· 2022
Interested in an Innovation Career?

Careers

Interested in an Innovation Career?

First, you need a degree in design, communications, business, engineering, psychology, marketing, anthropology or sociology....

Adriano Galvão Adriano Galvão· 2022