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Take the Guesswork Out of Your Market Positioning with Symbolics™

by Robyn Minor and Sheysel Sanchez

We are proud to share our webinar on Sylver’s proprietary methodology, Symbolics™, featuring Brianna Sylver, President and Founder of Sylver Consulting, and Peter Bürgi, Senior Director of Innovation Research and Strategy at Sylver Consulting.

Symbolics™ is a standalone hybrid insights method that taps into the fast, automatic, associative, emotional, and unconscious associations that consumers make to brands and/or the broader world around them.

In this event, our speakers explain how Symbolics™ can help you understand — at a gut, instinctual level — why consumers choose to do and buy what they do, before the more conscious, reflective, analytical, rational, and logical part of their brain mucks up the waters.

Watch now to learn how Symbolics™ can support you to take the guesswork out of your market positioning and growth strategies.

Reach out to learn how Symbolics™ can help you see your customers more clearly

  • 2023
  • Video
  • Collaboration
  • Product Development
  • Methods

Essential Reads


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