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Discussing the Differences Between Market Research and User Research on the Aurelius Podcast

by Brianna Sylver

I’m beyond excited to share the most recent Aurelius podcast, for which yours truly was the guest!

The conversation was meaty and oh so fun! More specifically, topics that Zack Naylor and I dug into included the following:

  • The difference between user research and market research
  • Using both market research and user research to build a better design strategy
  • Why market research may not be what you think it is (as I find user researchers have a myriad of unfounded biases against the market research profession)
  • How and when you should think about doing user research more like a market researcher (again, talking to the user researcher)
  • Project mindset vs. product mindset
  • Tactical vs. strategic UX design

Listen to the podcast

If these topics spark questions for you, don’t hesitate to LinkIn with me to continue the conversation.

Categories
  • News
  • Conversations
  • Guest Appearances
  • Market Research vs. User Research
  • Design Strategy
  • Transformative Change

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