What does THAT mean? Stay with me…
Too often, I see teams treat actionable insights as a final deliverable. Like it’s something to be handed off at the end of a project. (Spoiler: If you’re waiting until the end to think about actionability… you’re already behind.)
Actionable insights don’t become actionable unless the full engagement journey is carefully curated from the start.
How do you curate the learning journey of your project with intention?
You make your kick off work HARD for you. Use that precious time to ask clients questions that surface their assumptions, expose any blind spots, and root out the deeper needs driving an initiative forward.
That means balancing INTERNAL factors:
With EXTERNAL ones:
When done the right way, this process doesn’t just collect insights to sit in a Sharepoint folder — it sets them up to actually drive action.
To highlight Sylver's approach to this, I'd like to present a video where I break down how our team ensures that “actionable insight” is generated in every engagement they lead.
Give it a watch and let me know ... how do you guarantee your insights don’t just land and fall flat but really lead to forward movement?
Santana Wright has 5 years of experience in copywriting and social media marketing across multiple industries, from a small-town cafe to a global education group. Her passion for psychology, marketing, and writing and her curious nature push her to constantly explore new arenas and broaden her skills. She joined the Sylver Consulting social media team in 2024 as a Social Media and Marketing Associate Consultant, and she is excited to see how the innovation company can challenge her to grow even further.
Your Insights Aren’t the Problem — Your Scoping Is.
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Reach out to set up a free discovery call. On this call, we’ll get clear on your scope of work to be tackled, how your initiative ladders to a broader business goal of your organization, and assess — without attachment — if Sylver Consulting is a “best fit partner” to support you in your scope of work.
