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Unlocking New Vision with LEGO® SERIOUS PLAY®: A Journey with Arity

by Brianna Sylver

At Sylver Consulting, we thrive on partnering with forward-thinking, growth-oriented organizations.

Our mission is to empower leaders to courageously embrace change and future-proof their offerings. To do that effectively, we often need to get creative on how to support our clients to “break their own internal scripts” — often easier said than done.

Recently, we embarked on a transformative journey with one of our esteemed clients, Arity. Founded by Allstate Corporation in 2016, Arity is a mobility data and analytics company focused on improving transportation. They collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.

Arity's Senior Leadership Team (SLT) approached Sylver with the following ask:

Please help us move from the Red Ocean of telematics into a Blue Ocean.

For those not familiar with Blue Ocean Strategy...

A Red Ocean is the known market space, where companies try to outcompete competitors to establish a greater share of the existing market.

A Blue Ocean is the unknown, uncontested market space – ultimately creating new demand in a new market.

To break out of the Red Ocean and discover their Blue Ocean potential, Arity embarked on a journey, which is described in a blog post that summarizes both the process designed by Sylver and the resulting insights which will help Arity adapt and thrive in a rapidly changing world.
Read the Blog Post

Here are key takeaways and questions to consider for your own organization:

Breaking Old Scripts:

Where might old scripts be holding back your organization from growth?

Arity's experience demonstrates the importance of challenging the status quo and embracing change as a driver of success.

Fresh Perspectives:

How might fresh perspective and new thinking — enabled through “break the script” methodologies like LEGO® SERIOUS PLAY® — help you chart a new path for the future?

Arity's journey serves as a compelling example of how creative problem-solving can lead to innovative solutions.

If Arity's journey resonates with your organization's challenges and aspirations, we also invite you to explore how Sylver Consulting can support your teams in breaking the script on your strategies.

Learn more about how we can help you explore your Blue Ocean potential

About the Author

Brianna Sylver is the founder and President of Sylver Consulting. She focuses on helping clients identify, create and execute on their visions for growth. An innovation strategist and worldwide speaker, educator, and facilitator of innovation process, Brianna has a reputation in the industry as an “innovation leader within the innovation movement.” She holds a BFA in communication design from the University of Buffalo and a master's degree in human-centered communication design and design strategy (MDES) from the Institute of Design at IIT.

  • 2023
  • Collaboration
  • Qualitative Research
  • Methods

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