An International Innovation Research and Strategy Firm
Sylver Consulting, an international innovation research and strategy firm located in Chicago and Brazil, has helped companies, such as NASA, Marriott and Frito-Lay, define new growth opportunities for their organizations. We can help you uncover "sweet spots" for innovation too, by discovering both the explicit and latent needs of your current and potential customers.
We go far beyond the capabilities of a traditional market research firm. We’re passionate about digging deep for answers that translate into actionable opportunities for our clients.
Our clients consider us a go-to source for customer insight and innovation. We’re experts in qualitative research, having successfully conducted numerous ethnographies, focus groups, listening labs, usability studies and online projects. We also specialize in executing hybrid studies, where we leverage multiple qualitative techniques or a combination of qualitative and quantitative methodologies simultaneously. And, our strategic capabilities shine through when we conduct our Innovation Planning Workshops, or build rich, analytical models to fully mine customer data for insight.
With a focus on customer-driven innovation, our areas of expertise fully support R&D, product development and marketing functions within an organization.
|
