Design Ethnography - Understanding Human Behaviors and Cultures

Design Ethnography is based on Ethnography, a branch of anthropology that uses various techniques and ways of thinking to understand modern human behaviors and cultures. Design Ethnography, however, is FASTER and MORE EFFECTIVE for developing innovative products and services in that frameworks emerge from data collected to motivate business decisions in as little as two months time.

Design Ethnography combines human-centered design methods with ethnographic techniques to take your company on a guided tour of your customer's world for the purposes of designing new products and/or experiences that add value to their lives. The method is qualitative, meaning the research is focused and capable of revealing a deep contextual understanding of what your customers do and why.

The unique approach of Sylver is committed to helping organizations quickly find ways to translate ethnographic insights gained into meaningful design, technology and business opportunities for their customer base.

Benefits of Design Ethnography

We use Design Ethnography research for both domestic and international clients. We use it to:

Reveal the spoken and unspoken needs and wants of your customers
Understand in-depth the needs and challenges of your customers
Identify customer problems and issues that need solving
Discover new opportunities for growth, from more efficient workflows and profit gains to new products and services to improved customer relations