Ethnographic Design and Consumer Marketing Research Specialists
Innovative marketing research and planning is about defining new opportunities, clarifying business objectives or discovering what's feasible technology-wise. It's also about uncovering sweet spots between what your customers want and what you're able to give them. It's about knowing more, so you can grow more.
At Sylver Consulting, a consumer marketing research and consulting firm, we understand there's no point in just delivering a picture of "what is," without following through on the "so what?" This is why we go far beyond the capabilities and deliverables of a traditional market research firm.
We're passionate about not only digging deep for answers, but also about translating research findings into actionable opportunities for our clients like defining opportunity spaces rich for product development, turning customer insights into design criteria for new products and services, recommending target markets, suggesting service/product business models, evaluating marketing campaigns, and defining applications for emerging technologies. This is the core philosophy of design ethnography, the principal qualitative research method we leverage in our work. From our perspective, every project must be successful in motivating business decisions.
With a focus on customer-driven innovation, our areas of expertise are designed to fully support R&D, product development and marketing functions within an organization in the areas of innovation research and planning across a broad range of products, services and processes.
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