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We know how to translate research results into a tangible action plan
At Sylver Consulting, we live very much in the real world of business. To us, the research findings are meaningless unless we can use them constructively and apply them to your company and the way it operates.
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Our team has a design background
Our intimate knowledge of the design process means that our recommendations are solidly practical. Our recommendations will provide you with insights that impact the design and functionality of your product. We can tell you how customers use your product in their work environment. What they like and dislike about it. Where they think it scores highly and where it fails to deliver.
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We obtain our results out in the field
The information we provide to you - gleaned from the gritty realities of the working world rather than gathered in a pristine focus group conference room - has more immediate value to the way you shape your product or your services. Our user-centered methods take you into your customer's world where you can see in stark detail how your product or service is being used.
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We train your people on how to implement the use of customer-driven innovation research
You know the saying: Give a hungry man a fish and you satisfy his hunger. But teach a man to fish and you end his hunger forever. That, roughly, is how we approach our business. If desirable, we take our clients out into the field and involve them in the end-to-end research process so that they too become familiar with the techniques. Most organizations do not do this.
At Sylver Consulting, however, we create collaborative and engaging experiences for our clients to learn about their customers. For us, it's a way to obtain richer and deeper results. Following that stage, we show companies how to incorporate the insights that Design Ethnography or other methods have uncovered into their product development and strategic processes.
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We supplement Design Ethnography with other research methodologies
Design Ethnography is our core methodology. But we should emphasize that we are not slaves to this one research discipline - important as we think it is. We have an abiding respect for many forms of research and avail ourselves of whatever method of research is appropriate to obtain the in-depth, qualitative understanding our clients seek.
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We are attentive to all of our clients' needs
Last but not least in our reasons why we believe Sylver Consulting to be your best bet, we are a relatively small company often managing only a small number of projects at a time. This enables us to offer focused attention to each of our clients. Moreover, there is always an experienced researcher working on each project.
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