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Sylver Consulting Names Rebecca S. Kuchar Director of Global Insights + Innovation
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CHICAGO, IL; May 04, 2011
Sylver Consulting today announced that Rebecca S. Kuchar has been named its director of global insights and innovation. Rebecca will be overseeing the quality of all research insights and deliverables, expanding available methods and tools for qualitative research, as well as developing existing and creating new client relationships for Sylver Consulting. President Brianna Sylver stated, "We are very excited to have Rebecca join our team. We appreciate that she, like the rest of our team, is method agnostic in her research design, letting the goals and objectives of a study drive the approaches executed in the project. She also has a great deal of experience in coordinating and conducting global research studies, which will expand Sylver's reach in this capacity in the coming months. Also, she's just a down-to-earth, highly responsive individual who seems to be good cultural fit for our organization. We're all thrilled to welcome her to the team!"
Rebecca is a classically trained qualitative researcher and marketing expert with a strong background in financial services, technology, consumer goods/services and retail. Her insightful work has helped shape new branding strategies, marketing communications, products and services for some of the world's leading corporations, brands and institutions.
Orchestrating all aspects of research from study design to moderating to analysis to final presentation, Rebecca has particular expertise in the evaluation of branding, product/service experiences and multi-channel communications across diverse cultural, ethnic, age- and language-based market segments. She is especially adept at managing online methodologies as an important supplement to in-person research. Rebecca's studies have taken her from the Americas to Europe to the Middle East to the Asia/Pacific region.
Rebecca received her bachelor's degree from Stanford University and MBA from Northwestern University's Kellogg School of Management. She is a member of ESOMAR, the world research organization.
"I am absolutely thrilled to be joining Sylver Consulting," Rebecca said. "When it comes to research and innovation, Sylver has demonstrated true thought leadership from its inception — most notably with regard to ethnographic approaches. The company's international capabilities and use of hybrid methodologies also align nicely with my background. This is a great group of people and I feel very fortunate to be part of the team."
Sylver Consulting, an international innovation research and strategy firm located in Chicago and Brazil, has helped companies and organizations such as NASA, Marriott and Frito-Lay define new growth opportunities. Sylver helps its clients uncover "sweet spots" for innovation, as well, by discovering both the explicit and latent needs of current and potential customers. Rebecca's many years of experience will undoubtedly provide additional depth of knowledge and expertise, enabling Sylver to find answers that translate into actionable opportunities for its clients.
For further information about Sylver, please Contact Us.
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