Co-Create Experiences with your Customers with Co-Creation Workshops

Co-creating experiences with your customers is the focus of a Co-Creation Workshop. In these sessions, you share your challenges as a business and your customer reciprocates, giving details related to how you could provide better value to them as your customer. Together you ideate a new reality, one that optimally addresses each of your primary challenges expressed at the start of the workshop.

Outcomes of these sessions are three-fold:

• You learn new things about your customers’ wants and needs that you didn’t have prior knowledge of after spending focused time with them in a facilitated workshop of this nature.
• By inviting your customer to ideate new opportunities with you, you demonstrate your commitment to them, which often translates into better customer loyalty in the future.
• And leaving a Co-Creation Workshop, you know what you need to do to make your customers feel more valued, fulfilled and respected.

These sessions are not about you asking the questions and your customers giving you answers. That’s the role of a focus group. This is about really working together to create something, whether that’s a process map, prototypes for a new product or service, a strategic roadmap for new developments or a scorecard for how each of you are doing in helping one another be successful.

Case Study

Client:      Paslode

Assignment
Define what Paslode’s next generation cordless trim tool should become.

Approach
Sylver Consulting facilitated a series of Co-Creation Workshops with trim contractors from the Midwest. Exercises embedded in the session focused on identifying the "best of class" and "worst of class" attributes of current trim tools available on the market, articulated how Paslode’s cordless tool stacked up to its competition and defined which threats to market share loss were most essential for Paslode to address in the short-term.

Outcomes
Paslode gained clear directives on not only how their cordless trim product should evolve, but explicit knowledge on what needed to change in their marketing strategies as well, at both the channel and messaging level.

"Sylver Consulting helped us to gain insight into our customers’ attitudes, which contributed to the creation of a more effective business strategy. We obtained a better understanding of customers' needs, which became the basis for new product development, as well as has influenced the positioning of existing product in the marketplace."

- JC, Marketing Manager, Paslode