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Three interesting tidbits from my morning reading

January 28, 2010 – by Brianna

When time permits, I like to start my mornings reading all the daily newsletters, publications, etc. that have accumulated in my inbox from the day before. I had that time this morning and came across a few really interesting things. I thought I’d share…

1. Vicon Revue-A new camera that could revolutionize remote research

It’s worn around a person’s neck or clipped to their clothes. It can be set to take pictures at specific time intervals, such as every 30 seconds, or to respond to changes in body heat, external temperature or light. I’m excited about this as a research tool. The quality of what can be captured in remote research could go up ten-fold with a device like this!

2. Play Rethink-A board game that inches into the territory of open innovation

As pulled from the Jan. 27 Springwise newsletter:

Play Rethink (“The Eco-Design Game”) is an effort from London-based Rethink Games to help people think—or rethink—how to make everyday objects and services more socially and environmentally friendly. Each game includes a multicoloured wheel and 98 drawing cards along with an eco-strategies key card and an instruction sheet with activities. With each spin of the wheel, players get a card asking them to rethink a particular everyday object, such as a chair or a vacuum cleaner. They then describe their idea for a more sustainable approach by drawing it on the card. Ideas players are particularly proud of can be uploaded onto the Play Rethink website, where others can rate, comment and be inspired by them. What’s more, each month Rethink Games selects one idea to serve as the project of the month, and it’s currently working on setting up partnerships with organizations that can help develop those ideas further.

If the company is successful in creating some of the partnerships spoken of above, I could see the next evolution of this game to be something that could challenge open innovation services that companies, such as Imaginatik and InnoCentive, offer.

3. Why Google’s Nexus One launch was so underwhelming.

Author Carmine Gallo compares the launch of Nexus One to anything that Apple does. The presentation insights shared in the article are worth the read.

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Categories: Customer experience, Ethnographic research, Innovation

2 Responses to “Three interesting tidbits from my morning reading”

  1. Janelle, on 02/17/2010 said:

    Brightidea software is powering several sites that are challenging poeple to rethink things and offer up new ideas and solution to pressing problems.

    Your Country Your Call just launched in Ireland, seeking ideas on improving the Irish economy http://bit.ly/atBQXi

    In my opinion- thats taking open innovation to another level!~

  2. Brianna, on 02/19/2010 said:

    Hi Janelle,

    Thanks for sharing these two resources. I love learning about new tools for open innovation and new initiatives of organizations employing the techniques. I wasn’t previously aware of either of these. Thank you!

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