There once was a small farming village nestled into the quaint countryside. Each fall, beautiful songbirds would fly over the village on their journey down south. The villagers, showing great interest in observing the birds, began setting up feeding stations all around the village in order to draw more of the beautiful songbirds to […]
I’m brimming with excitement and pride as I write this post today. Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods. Occasionally, we can’t help but notice certain trends rising across multiple clients and studies. No trend has been more prevalent in recent years than clients wanting […]
2012 gave Sylver the opportunity to help Mozilla chart new territory related to the development of their new mobile phone, taking us to Brazil and other locales in Latin America. Beyond the work being cool, (Come on, studying mobile behaviors in emerging markets? Can we say AWESOME!), it’s been a new, different, and wonderful experience […]
It’s that time of year when we’re all frantically rushing to get everything done. Like many of you, amidst the holiday frenzy, we’re also planning for the new year. But, before we look forward to 2012, let’s take a look at a few things we hoped to achieve in 2011 and how we did: 1. […]
In this third and final part of our interview, specialist interpreter Dima Anbari talks to us about how she came to found Tanweer MENA and what her hopes are for the future in the Middle East. For central location studies in the Middle East, how can observers in the viewing room get the most out […]
Ethnography is repeatedly the tool that businesses turn to when they want to get to the unspoken and latent needs of their customers. These are the needs that have the possibility and power to uncover the frontier, yet to be discovered and enable an organization to lead an industry. Problem is, ethnography, for all that […]
Innovation is one of today’s buzzwords so it’s no surprise that many business resolutions include a commitment to innovate. Unfortunately, like personal resolutions, the desire to innovate could fade very quickly. So what can you do to put action behind your innovation? Based on what we learned by working with multinationals and large-sized companies, here […]
In the post entitled “The Accidental Entrepreneur” Brianna shared her advice and experience as an entrepreneur who followed her passion and broke out on her own. You can read Brianna’s tips here.
Have you noticed how the world just keeps getting smaller…or at least appears to be doing so? Technology is a powerhouse. It offers each of us more ways than ever to interact with people in our lives, from our family and friends to even creating relationships with people we’ve never met face-to-face on the other side of the world.
It was a collaborative effort between our American and Brazilian teams. And here’s what each of us wanted to share with you: