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All Posts under Latin America Archives - Sylver Consulting

5 Market Research “Souvenirs” from Latin America

Anxious about your next research project? Imagine that global initiative to develop a new offering to low-income consumers, which includes Latin America, is launching soon. What if things don’t go as planned with the research? What if the outcome of the research is such that it puts your job at risk? Launching a high-stakes research […]

Postcards from the Edge of Global Research: An Insider’s Look at Latin America

Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable […]

Sylver and Mozilla: Capturing (and Sharing) the Climb

2012 gave Sylver the opportunity to help Mozilla chart new territory related to the development of their new mobile phone, taking us to Brazil and other locales in Latin America. Beyond the work being cool, (Come on, studying mobile behaviors in emerging markets? Can we say AWESOME!), it’s been a new, different, and wonderful experience […]