Transformation is not an artifact. It’s a change in mindset, a shift in perspective. And, yet, when the challenge of transformative change is called for in a brand, a product or a company everyone wants the answer to be hinged on an artifact—a tool, a deliverable, a process, a silver bullet, etc. Why? Because that […]
Many years ago, I wrote an article entitled, “What Does Innovation Really Mean?” And then based on that article, I was asked to speak and give a few workshops on the topic. One of those workshops was for a client, Marriott International. One of the exercises I had put together to facilitate the workshop required […]
Some months ago I shared my perspective on how innovation research (the kind practiced here at Sylver Consulting) is different from market research. I noted four key points of difference – one of which is Syler’s use of process-oriented activities, particularly collaboration and co-creation. I understood then that a well-structured process is essential as […]
________________________________________________ Have you ever wondered where all U.S. market research investments are going and how market research can be valuable for your company? Check out this easy-to-follow infographic that shows how market research methods transform investments into high value outcomes in a three-step process: 1. Total Investments Made (2014 estimate): This section compares the […]
Research at Sylver is most challenging (and yields the greatest reward) for me when it involves familiar, everyday products and services that compose our day-to-day living. (Mobile devices, air freshener, sunflower seeds, etc.) These seemingly mundane objects and experiences contain depth and richness in their stories not always immediate with use. Exploring challenges related to […]
We were so interested to see this great article from Bloomberg BusinessWeek concerning Mozilla’s growth in emerging markets. Sylver was able to contribute to the market research for the Firefox OS, and we’re pleased to see the innovation and development linked to their presence in new mobile technology. Is the Firefox Mobile Operating System a […]
Everybody is talking about innovation and we’ve already discussed our own perspectives on innovation. Recently, however, Brianna was featured in an International Association of Women Entrepreneurs Online article sharing some of our “Sylver Secrets” to innovation when it comes to our own team. Check out her input and tips from 18 other innovative entrepreneurs: http://www.iaweo.com/creating-innovation-from-within-19-women-share-their-secrets/
As a research design and strategy firm, we know that an organization’s innovation plan is critical. In our recent virtual roundtable, the Sylver team was asked to weigh in on the topic of Innovation.
As you flip through the pages of a magazine these days, you might have started to notice these small square boxes with random pixilations and wondered what kind of secret code it was. It’s actually not so much a secret as it is a surprise.
Healthcare is a topic of heated debate. Immigration is a topic of national disagreement. The economy is a source of tired discontent. Innovation, however, is a platform for the future.