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Defining Brazil’s Emerging Middle Class

I’m brimming with excitement and pride as I write this post today. Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods. Occasionally, we can’t help but notice certain trends rising across multiple clients and studies. No trend has been more prevalent in recent years than clients wanting […]

Sylver and Mozilla: Mobile Phone Sources in Brazil

In Part 3 of the Mozilla series on Brazil, the UX team reports in from the field with information on where people get their mobile phones. The research Mozilla and Sylver did in collaboration revealed that stores were not the number one source for mobile phones in Brazil. Rather, consumers of the C-class rely on […]

Sylver and Mozilla: Middle Class Money Strategies in Brazil

In Part 2 of Mozilla’s series on Brazil, the UX team discusses how the Brazilian C-Class’ views on money have impacted their product strategy. Prior to fieldwork, a fair amount of secondary research was done. It became apparent quite quickly that Americans and Brazilians relate to money and think about purchasing differently. Digging deeper to […]