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All Posts under Brazil Archives - Sylver Consulting

Market Growth with Firefox OS

We were so interested to see this great article from Bloomberg BusinessWeek concerning Mozilla’s growth in emerging markets. Sylver was able to contribute to the market research for the Firefox OS, and we’re pleased to see the innovation and development linked to their presence in new mobile technology. Is the Firefox Mobile Operating System a […]

Sylver and Mozilla Deliver Engaging Presentation at Northwestern University

Sylver Consulting’s President, Brianna Sylver, and Mozilla’s User Experience Research Manager, Cori Schauer, recently shared background and insights from their collaborative work together in Latin America at Northwestern’s Segal Design Institute. Their presentation, “Designing for the Next 2 Billion Users: Firefox OS Focuses on Emerging Markets,” showcased how their collaborative efforts to understand the values, […]

Defining Brazil’s Emerging Middle Class

I’m brimming with excitement and pride as I write this post today. Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods. Occasionally, we can’t help but notice certain trends rising across multiple clients and studies. No trend has been more prevalent in recent years than clients wanting […]

Postcards from the Edge of Global Research: An Insider’s Look at Latin America

Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable […]

Sylver and Mozilla: Capturing (and Sharing) the Climb

2012 gave Sylver the opportunity to help Mozilla chart new territory related to the development of their new mobile phone, taking us to Brazil and other locales in Latin America. Beyond the work being cool, (Come on, studying mobile behaviors in emerging markets? Can we say AWESOME!), it’s been a new, different, and wonderful experience […]

Sylver and Mozilla: Mobile Phone Usage in Brazil

Part 4 of the Mozilla Brazil mobile phone series tackles the issue of phone usage in Brazil. It turns out that many Brazilian consumers have more than one mobile phone. It’s not unusual for mobile users in Brazil to have multiple phones, plans and SIM cards, as they work the system to get the biggest […]

Sylver and Mozilla: Mobile Phone Sources in Brazil

In Part 3 of the Mozilla series on Brazil, the UX team reports in from the field with information on where people get their mobile phones. The research Mozilla and Sylver did in collaboration revealed that stores were not the number one source for mobile phones in Brazil. Rather, consumers of the C-class rely on […]

We’re happy to announce the launch of Sylver’s revamped Website

It was a collaborative effort between our American and Brazilian teams. And here’s what each of us wanted to share with you:

Brianna teaches a course on Cross Cultural Research at the Institute of Design (ID), IIT in Chicago, IL in collaboration with ESPM in São Paulo, Brazil.

We’re excited to announce a new initiative that Brianna is involved in. On March 16, 2010, Brianna will kick off a class at the Institute of Design (ID), IIT called “Cross Cultural Research.”