Sylver Consulting’s Jean McDonnell appointed to Pearson’s K-12 Customer & Product Insight’s Advisory Board
Sylver Consulting’s Director of Innovation Research and Strategy, Jean McDonnell, is one of six researchers nationwide asked to serve on the Pearson K-12 Customer & Product Insights Advisory Board. This will be Jean’s second year in service to the board.
The idea for the Board (founded in 2012) emerged from Pearson’s “Efficacy Initiative”, a top-down corporate mission to put efficacy – the improvement of student learning outcomes – at the front and center of everything that Pearson does. Internally, this meant a shift from an inputs-oriented focus to an outputs or learner-oriented focus and this, in turn, required a rethinking of the research programs and practices that would be needed to yield the desired improvements in learning outcomes.
The K-12 Customer & Product Insights Advisory Board serves Pearson’s Product Design Research & Efficacy group, one of five Research Centers within Pearson’s Research & Innovation Network, and the one whose job it is to identify and build educational products and services that successfully engage the learner (user) as the prerequisite for ensuring a positive learning outcome in the end.
The K-12 Customer & Product Insights Advisory Board include researchers who are each known for their unique disciplinary and/or subject matter expertise. Jean is the recognized “youth expert” on the board, bringing to the group her many years of experience with designing, analyzing and reporting on research in which children and young people are the primary subjects and participants. The expertise brought by other board members include such topic areas as: Social and Educational Research, Design Research, User Experience/Usability Research, Interaction Design and Information Architecture.
Once a year the Pearson researchers and its board members come together for a multi-day, on-site planning meeting. This meeting is designed to take advantage of the multiple perspectives in the room and, in doing so, to collectively brainstorm and strategize around issues of particular importance to the Pearson team in the coming year. Additionally, each board member is called upon as-needed throughout the year to help provide advice to ad-hoc or on-going research efforts.
In the past year, Jean ‘s youth-based expertise has been sought out by the Pearson research team in two ways: 1) for general help and guidance in the development of a national children’s research panel and 2) for methodological advice on specific youth-centered research projects fielded with the children’s panel.
To read more about Pearson’s Product Design Research & Efficacy group and for a complete list of the K-12 Customer & Product Insights Advisory Board, go here.