New clothes brand will share product life stories via QR Codes

A few weeks ago we wrote about QR codes and the possibilities they have to amp up networking efforts. Today’s Springwise gives insight into how a Madrid-based designer, Kavita Parmar, is using QR Codes to share the story of each piece she’s made. We think this is a great and innovative use of a QR code. It’s certainly gotten our wheels turning. Hopefully the same is true for you.

Here’s the blurb from Springwise on Parmer’s IOU Project:

We’ve been writing about product life stories for several years already, covering everything from bananas to furniture to fashion accessories. The latest spotting? A brand-new clothing line based on fabrics hand-woven in India that will give consumers a way to track each item all the way back to the weaver.

Eschewing mass-produced fabrics altogether, The IOU Project is now gearing up to launch a line of clothing assembled by craftsmen in Europe using unique, hand-woven Indian textiles. Each piece of clothing will be unique as a result, as one might expect. Perhaps even more important, though, is that The IOU Project plans to track each garment for every step of the way, making the resulting product life story accessible to the consumer via QR code. Consumers who buy the items will also be invited to upload pictures of themselves wearing them.

The brainchild of Madrid-based fashion designer Kavita Parmar, the line is due for launch in early May, according to its Twitter page. Parmar shared some details in a report on Pikaland: “The idea was to create easy classic pieces with a lot of beautifully made details. Of course, since each piece is unique it has its own QR code that takes you to the entire story of the product, the video/pictures of the artisan who made the fabric in India and the artisans who made the garment in Europe.” A video on YouTube explains the project’s premise in greater detail.

This will be a business to watch. We believe in the power of story telling…after all, this is a huge part of what we offer to organizations given our expertise in qualitative research. We wish her much success! Phenergan

Categories: Innovation, Strategy