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A thread of discussion in the industry lately, stating that the way to get ahead is to stop listening to your customer, is leaving me a bit uncomfortable. The premise of this conversation is that reaching out to your customers is only allowing you to get to the next incremental improvement on an existing [...]
It’s with great pleasure that I get to share the success of a past project that we’ve worked on.
Three years ago, Hudson, an international staffing, recruitment and talent management company, started an initiative to redesign their intranet, believing that it should and could be a productivity tool for the organization. To help define which [...]
At Sylver Consulting we’ve always been committed to extracting deep insight from the research data that we collect. To do this, we leverage a number of analytic models and frameworks, in addition to putting considerable time into the up-front planning processes associated with any project. But recently, we’ve surprised even ourselves with how much deeper [...]
Just came across Fast Company’s list of 10 most creative people in food today. It was a great pleasure to see Becky Frankiewicz, VP of Portfolio Marketing for Frito-Lay North America featured.
Straight from the pages of Fast Company:
Who says good for you has to mean “tastes like cardboard”? Frankiewicz is leading the shift for Frito-Lay’s [...]
Adriano Galvão’s book, “Design Relationships: Integrating User Information into Product Development” was reviewed in the May issue of Mechanical Engineering (ME). The review is now online through the ME Bookshelf .
For those who aren’t familiar with the book, Adriano starts with the premise that it’s more important than ever to ensure that data collected about [...]
If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp [...]
I came across two interesting articles in the NY Times this morning. The first is called “Seeking to Save the Planet, With a Thesaurus.” The second article is “When the Cellphone Teaches Sex Education.” Both are about reframing problems and their resulting solution delivery in a way that better resonates with the audience intended [...]
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