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Since the first product or service was sold, an effective sales and marketing campaign became a necessity. How these items were advertised could make or break the future of that particular product. Certainly, in the case of similar products, it is the one that positively influences the most consumers that will sell the most products. [...]
I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights. Forty global companies–each with at least $1.5 billion in sales and many [...]
Last month, I spoke at the World Future Society’s (WFS) annual conference in Chicago. One of the most thought provoking talks I heard was the Opening Keynote about the Net Generation–the young people who are changing and will change our world in profound ways. This generation is comprised of the children of the baby boomers, [...]
1. Perception is reality. If your customers think your competitor has a better product or service than you, they do. It doesn’t matter if your product is technologically superior, is made of more durable materials, etc.
2. Don’t work within a vacuum. Always be scanning trends in technology and consumer behavior, both within your industry and [...]
I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research.
I kicked off the half-day workshop by giving an overview of what Design [...]
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