All Posts under Category: Personal

Digital coupons are failing at customer experience

September 24, 2009  Author: Brianna

I love getting a deal. And when I score a product for $5 when it should be $7.99 for instance I’m elated and euphoric. So, needless to say, the idea of coupon cutting is a practice that I endorse and engage in avidly.
So, this morning when I read the NY Times article, “A Clip-and-Save Renaissance,” [...]

We’re blogging…finally!

April 7, 2009  Author: Brianna

My friend Niti Bhan has been after me for five years to “get blogging.” And then more recently, our Communications Specialist, Andrea Camara, has been prodding me monthly, “What if…”. Obviously, I’ve been reluctant.
I’ve understood the theoretical value of having a blog right from the start. I’ve never needed convincing on that. It’s that little [...]