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Anyone who has not been living under a rock for the last few years is aware of the boom of social media. We’ve all been asked at one time or another if we are on Facebook, Twitter, or LinkedIn. Likely you’ve got profiles on all three. And probably most have gotten invites to other platforms [...]
Not only do we ‘talk the talk’ here at Sylver Consulting, we also ‘walk the walk’. As part of our services to our clients, we help them with the implementation of their marketing endeavors. Keeping a website fresh and updated is one of the things we recommend to our clients. Of course, we haven’t always [...]
I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights. Forty global companies–each with at least $1.5 billion in sales and many [...]
Just came across Fast Company’s list of 10 most creative people in food today. It was a great pleasure to see Becky Frankiewicz, VP of Portfolio Marketing for Frito-Lay North America featured.
Straight from the pages of Fast Company:
Who says good for you has to mean “tastes like cardboard”? Frankiewicz is leading the shift for Frito-Lay’s [...]
In my opinion, there’s a difference between having a product with a good customer experience and one that delivers a “wow” experience. A “wow” experience is hard to come by. (As is a good customer experience if you don’t take the proper precautions during a product’s development, but that’s for another post…)
In order for a [...]
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