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I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights. Forty global companies–each with at least $1.5 billion in sales and many [...]
A few weeks back I wrote about how I was feeling uncomfortable with a recent thread in the industry stating that the way to get ahead in the marketplace is to stop listening to your customer and to focus on your competition.
If you’ve taken any time to peruse our website, you can understand why I’m [...]
When time permits, I like to start my mornings reading all the daily newsletters, publications, etc. that have accumulated in my inbox from the day before. I had that time this morning and came across a few really interesting things. I thought I’d share…
1. Vicon Revue-A new camera that could revolutionize remote research
It’s worn around [...]
Design Feast is a go-to resource for students, professionals, educators and the design-curious—delivering relevant and diverse design content, creative voices and projects.
Brianna talks about her experience as a designer, her challenges and her passion for helping others through design. You can see the complete interview here.
To know more about Nate Burgos’ projects visit:
FEAST — http://www.designfeast.com
READ [...]
It’s with great pleasure that I get to share the success of a past project that we’ve worked on.
Three years ago, Hudson, an international staffing, recruitment and talent management company, started an initiative to redesign their intranet, believing that it should and could be a productivity tool for the organization. To help define which [...]
I’m excited to announce a new article that I wrote for Core 77 called “Spend It Wisely: A Market Research Primer for Designers.” Here’s a bit of teaser text.
Market research is expensive—not only for the time and money required to execute it, but also for the opportunity cost it represents to the organization sponsoring it. [...]
I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research.
I kicked off the half-day workshop by giving an overview of what Design [...]
Today I make my journey to Finland. I’ll be there for nearly two weeks participating in a workshop related to the iBoP Asia grant that I’ve been working on with Emerging Futures Lab.
The end goal of the project grant is to develop a new payment strategy/ transaction model for assisting a low-income, Bottom of the [...]
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