All Posts under Category: Market research

Professor Sylver Goes to Brazil.

May 20, 2010  Author: Brianna

Have you noticed how the world just keeps getting smaller…or at least appears to be doing so? Technology is a powerhouse. It offers each of us more ways than ever to interact with people in our lives, from our family and friends to even creating relationships with people we’ve never met face-to-face on the other [...]


Video about Cross Cultural Class taught at IIT’s Institute of Design in collaboration with ESPM is out

May 10, 2010  Author: Andrea

Back in January I wrote a post about a 7-week class Brianna was going to teach at the Institute of Design (ID), IIT called “Cross Cultural Research”.
The class was an experiment involving students from IIT’s Institute of Design in Chicago, IL and a team of students at ESPM in São Paulo, Brazil.
Brianna was the project [...]


Brianna will speak at IIT’s Design Research Conference Roundtable

May 6, 2010  Author: Andrea

On May 11, Brianna will be moderating a discussion about Cross Cultural Research at IIT’s Design Institute’s 2010 Design Research Conference (DRC).
The panel will discuss the importance of cultural awareness when introducing a new product or service to a foreign market.
Brianna will share her expertise on this type of research, which is best utilized to [...]


Two Ways Companies Obstruct Their Ability to Hear their Customers

April 20, 2010  Author: Brianna

I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights. Forty global companies–each with at least $1.5 billion in sales and many [...]


What’s the benefit of innovation research?

February 8, 2010  Author: Brianna

A few weeks back I wrote about how I was feeling uncomfortable with a recent thread in the industry stating that the way to get ahead in the marketplace is to stop listening to your customer and to focus on your competition.
If you’ve taken any time to peruse our website, you can understand why I’m [...]


Three interesting tidbits from my morning reading

January 28, 2010  Author: Brianna

When time permits, I like to start my mornings reading all the daily newsletters, publications, etc. that have accumulated in my inbox from the day before. I had that time this morning and came across a few really interesting things. I thought I’d share…
1. Vicon Revue-A new camera that could revolutionize remote research
It’s worn around [...]


Brianna teaches a course on Cross Cultural Research at the Institute of Design (ID), IIT in Chicago, IL in collaboration with ESPM in São Paulo, Brazil.

January 27, 2010  Author: Andrea

We’re excited to announce a new initiative that Brianna is involved in. On March 16, 2010, Brianna will kick off a class at the Institute of Design (ID), IIT called “Cross Cultural Research.” It’s a 7-week class, in which her students in Chicago, IL at ID will be collaborating virtually with a team of students [...]


Brianna was interviewed by Nate Burgos for his Design Feast Designer’s Quest(ionnaire).

December 3, 2009  Author: Andrea

Design Feast is a go-to resource for students, professionals, educators and the design-curious—delivering relevant and diverse design content, creative voices and projects.
Brianna talks about her experience as a designer, her challenges and her passion for helping others through design. You can see the complete interview here.
To know more about Nate Burgos’ projects visit:
FEAST — http://www.designfeast.com
READ [...]


Hudson’s Intranet Redesign is a Success and Sylver Helped to Make It That Way

November 11, 2009  Author: Brianna

It’s with great pleasure that I get to share the success of a past project that we’ve worked on.
Three years ago, Hudson, an international staffing, recruitment and talent management company, started an initiative to redesign their intranet, believing that it should and could be a productivity tool for the organization. To help define which [...]


Going Deep into Customer Data

October 21, 2009  Author: Brianna

At Sylver Consulting we’ve always been committed to extracting deep insight from the research data that we collect. To do this, we leverage a number of analytic models and frameworks, in addition to putting considerable time into the up-front planning processes associated with any project. But recently, we’ve surprised even ourselves with how much deeper [...]