All Posts under Category: Innovation

5 business insights for companies wanting to truly understand their market

June 3, 2009  Author: Brianna

1. Perception is reality. If your customers think your competitor has a better product  or service than you, they do. It doesn’t matter if your product is technologically superior, is made of more durable materials, etc.
2. Don’t work within a vacuum. Always be scanning trends in technology and consumer behavior, both within your industry and [...]

The Helsinki School of Economics explores ways to use Design Ethnography in Finnish Bottom of the Pyramid research

April 28, 2009  Author: Brianna

I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research.
I kicked off the half-day workshop by giving an overview of what Design [...]

Innovation as a learning process

April 13, 2009  Author: Brianna

Ever wonder specifically what skill sets are required to have a top-notch innovation team? Roger Shealy has put together a powerful and information five-minute video on the topic. Check it out.

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