All Posts under Category: Emerging markets

What can we learn from the “Dumbest” Generation?

August 26, 2009  Author: Adriano

Last month, I spoke at the World Future Society’s (WFS) annual conference in Chicago. One of the most thought provoking talks I heard was the Opening Keynote about the Net Generation–the young people who are changing and will change our world in profound ways. This generation is comprised of the children of the baby boomers, [...]


Putting knowledge before intellectual property

August 6, 2009  Author: Brianna

We’ve tossed around the idea many times of creating a consortium of non-competing companies that could share research and ideas to help further along a cause. In particular, consortiums around health care, education, and Bottom of the Pyramid (BoP) innovation are generally where our ideas coalesce. Yet, we’ve never gotten to the point of realizing [...]


Mobile Literacy: Redesigning the mobile phone for low-income, emerging markets

May 20, 2009  Author: Brianna

If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp [...]


The Helsinki School of Economics explores ways to use Design Ethnography in Finnish Bottom of the Pyramid research

April 28, 2009  Author: Brianna

I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research.
I kicked off the half-day workshop by giving an overview of what Design [...]