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Not only do we ‘talk the talk’ here at Sylver Consulting, we also ‘walk the walk’. As part of our services to our clients, we help them with the implementation of their marketing endeavors. Keeping a website fresh and updated is one of the things we recommend to our clients. Of course, we haven’t always [...]
Back in January I wrote a post about a 7-week class Brianna was going to teach at the Institute of Design (ID), IIT called “Cross Cultural Research”.
The class was an experiment involving students from IIT’s Institute of Design in Chicago, IL and a team of students at ESPM in São Paulo, Brazil.
Brianna was the project [...]
On May 11, Brianna will be moderating a discussion about Cross Cultural Research at IIT’s Design Institute’s 2010 Design Research Conference (DRC).
The panel will discuss the importance of cultural awareness when introducing a new product or service to a foreign market.
Brianna will share her expertise on this type of research, which is best utilized to [...]
Design Feast is a go-to resource for students, professionals, educators and the design-curious—delivering relevant and diverse design content, creative voices and projects.
Brianna talks about her experience as a designer, her challenges and her passion for helping others through design. You can see the complete interview here.
To know more about Nate Burgos’ projects visit:
FEAST — http://www.designfeast.com
READ [...]
It’s with great pleasure that I get to share the success of a past project that we’ve worked on.
Three years ago, Hudson, an international staffing, recruitment and talent management company, started an initiative to redesign their intranet, believing that it should and could be a productivity tool for the organization. To help define which [...]
We’ve tossed around the idea many times of creating a consortium of non-competing companies that could share research and ideas to help further along a cause. In particular, consortiums around health care, education, and Bottom of the Pyramid (BoP) innovation are generally where our ideas coalesce. Yet, we’ve never gotten to the point of realizing [...]
Adriano Galvão’s book, “Design Relationships: Integrating User Information into Product Development” was reviewed in the May issue of Mechanical Engineering (ME). The review is now online through the ME Bookshelf .
For those who aren’t familiar with the book, Adriano starts with the premise that it’s more important than ever to ensure that data collected about [...]
There’s a heated debate happening over at Core 77 in response to my recent article “Spend it Wisely: A Market Research Primer for Designers.” Not surprisingly, the design community doesn’t agree with my claim that “design research” is really a subset of “market research.” I’ve just posted the following comment to share a bit more [...]
If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp [...]
I’m excited to announce a new article that I wrote for Core 77 called “Spend It Wisely: A Market Research Primer for Designers.” Here’s a bit of teaser text.
Market research is expensive—not only for the time and money required to execute it, but also for the opportunity cost it represents to the organization sponsoring it. [...]
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