We’re happy to announce the launch of Sylver’s revamped Website

It was a collaborative effort between our American and Brazilian teams. And here’s what each of us wanted to share with you:

-Adriano Galvao, VP,  “Our new website offers a more refined and targeted content that differentiates us from market research and design companies, positioning us as an International Innovation Research and Strategy Consulting Firm. The content is solid because it is all based on past projects and exposure we were able to gain while working in the USA and abroad. Our ‘Services’ page shows just that with segmented services, ranging from research to strategic services that can help our clients pick and choose the best set of approaches to solve their problems.

The section ‘Our Process‘ now has a new graphic that quickly provides a high-level view of our approach, from Framing the Problem to Understanding the Current Situation to Translating Insights into Opportunities to Taking Targeted Action. The icons were meant to illustrate and to summarize what we do for those that have no time to read the entire page.”

-Vinicius Romualdo, web designer,  “I created the icons used in the “Our Process” section. The new graphic illustrates Sylver’s process and also provides an easy and quick way to grasp what Sylver does and how it’s done.”

-Jeffrey Oelkers, graphic designer and photographer responsible for the new imagery, “Sylver Consulting concluded that their site’s imagery needed to better reflect their range of services and the impact they have for clients. We definitely wanted to provide a glimpse of some research processes at work but also depict how the data acquired is ultimately transformed into direction that clients can act on. Sylver delivers more than tables of data in a report after all, so we decided to go a step beyond.”

- Gregg P. Gantwarg, President + CEO, Virtual Edge Collaborative, Sylver Consulting’s marketing firm, “We were tasked with the objective to help Sylver Consulting overhaul its existing website in an effort to reposition the company’s expanded capabilities, evolved messaging and newly available industry-focused imagery. Virtual Edge Collaborative’s participation included consultation, strategy, project management, creative direction, design, programming, copywriting and organic search engine optimization. The new website takes Sylver Consulting’s online presence and overall marketing to a whole new level. It was an honor and pleasure to be associated with yet another successful endeavor with our friends at Sylver.”

-As Sylver’s Communications Specialist, I was responsible for the revision of both Portuguese and English versions and also oversaw the Portuguese translation. I’m really happy with the new content in both languages. It was a team effort, between myself, our English-Portuguese translator Maria da Graça Nobre Mendes and our VP Adriano Galvão.  We were very thorough during the entire process and determined to make the Portuguese version as refined, descriptive and accessible as the English original. I feel that we’ve accomplished that.

-And Sylver’s President, Brianna Sylver, also wants to chime in here. “I’m really proud of how we leveraged all of the teams’ talents to take our site to the next level. I feel it illustrates who we’ve become as an organization in the last years and love that it’s a collection of all of our efforts.”

Categories: Announcements