Springtime is a Great Time to Freshen up Your Site

Not only do we ‘talk the talk’ here at Sylver Consulting, we also ‘walk the walk’. As part of our services to our clients, we help them with the implementation of their marketing endeavors. Keeping a website fresh and updated is one of the things we recommend to our clients. Of course, we haven’t always taken our own advice and that’s precisely the purpose of this post.

As a market grows, your consumer base grows along with it. Sometimes the way you’re positioning your services in the virtual realm are no longer relevant or in line with what’s happening “off line,” especially in channels that don’t get updated daily, like a website.

Or sometimes the design and layout of your website can become stale and a bit cookie cutter. It might simply be a style that just doesn’t grab the eye and interest of potential clients. Maybe it’s too “generic” looking, inadvertently undermining your credibility amongst your target market?

We’ve been guilty as charged on all the above for a long time now. Come this week, we’re taking a step towards remedying that situation. Soon our online and offline presences will be a bit more aligned and more accurate to where we’ve grown to in the last years. I’m excited to share that with you all, so stay tuned…

But, in the meantime, maybe you can learn from our mistakes. Is it time to think about updating your company website? Here are a few reasons it might be valuable to do so:

• Search engines constantly change the criteria for the rules of operation. By not updating and taking into account the rules being followed by search engines today, it becomes likely that your website will no longer be picked up in the search engine listings. We all want to rank high on Google, right?

• Over time, links can become inactive and malfunction. There’s nothing like a redesign to make sure all the parts and pieces get looked at and reviewed thoroughly.

• Your customers’ tastes in colors, fonts and website design layout are constantly changing. It’s not important that we all run to emulate the latest technology. But, it is important that we recognize trends in how people might want to relate to our brand and give them opportunities to do that.

• Photographs within the website should be the most current to reflect your business in the present time. What do they say…an image speaks a thousand words?

• New technology may be available to upgrade your website to more modern standards.

• Fresh information on a regular basis encourages visitors to return to your site often.

Watch for the unveiling of fresh design! Coming soon to a computer near you!

Categories: Design, Marketing