Have you noticed how the world just keeps getting smaller…or at least appears to be doing so? Technology is a powerhouse. It offers each of us more ways than ever to interact with people in our lives, from our family and friends to even creating relationships with people we’ve never met face-to-face on the other [...]
Categories: Cross Cultural Research
It was a collaborative effort between our American and Brazilian teams. And here’s what each of us wanted to share with you:
-Adriano Galvao, VP, “Our new website offers a more refined and targeted content that differentiates us from market research and design companies, positioning us as an International Innovation Research and Strategy Consulting Firm. The [...]
Categories: Announcements
Not only do we ‘talk the talk’ here at Sylver Consulting, we also ‘walk the walk’. As part of our services to our clients, we help them with the implementation of their marketing endeavors. Keeping a website fresh and updated is one of the things we recommend to our clients. Of course, we haven’t always [...]
Categories: Design, Marketing
Back in January I wrote a post about a 7-week class Brianna was going to teach at the Institute of Design (ID), IIT called “Cross Cultural Research”.
The class was an experiment involving students from IIT’s Institute of Design in Chicago, IL and a team of students at ESPM in São Paulo, Brazil.
Brianna was the project [...]
Categories: Cross Cultural Research, Design, Global Expansion Research
On May 11, Brianna will be moderating a discussion about Cross Cultural Research at IIT’s Design Institute’s 2010 Design Research Conference (DRC).
The panel will discuss the importance of cultural awareness when introducing a new product or service to a foreign market.
Brianna will share her expertise on this type of research, which is best utilized to [...]
Categories: Design, Market research