I fly a lot. And despite loyalty perks I still feel like I’m one cow among a herd being shepherded into the barn from the moment I get to the airport to the time I arrive at my destination. (For those that find the analogy strange, I grew up in rural American in a county [...]
Categories: Customer experience
Fast Company just released their 2010 report on the world’s most innovative companies. One of our clients, Frito-Lay, comes in at the 28th spot on the top 50 list for their commitment and advancement to sustainability technologies and processes. Congrats Frito-Lay!
Categories: Innovation
A few weeks back I wrote about how I was feeling uncomfortable with a recent thread in the industry stating that the way to get ahead in the marketplace is to stop listening to your customer and to focus on your competition.
If you’ve taken any time to peruse our website, you can understand why I’m [...]
Categories: Customer experience, Ethnographic research, Innovation