When time permits, I like to start my mornings reading all the daily newsletters, publications, etc. that have accumulated in my inbox from the day before. I had that time this morning and came across a few really interesting things. I thought I’d share…
1. Vicon Revue-A new camera that could revolutionize remote research
It’s worn around [...]
Categories: Customer experience, Ethnographic research, Innovation
We’re excited to announce a new initiative that Brianna is involved in. On March 16, 2010, Brianna will kick off a class at the Institute of Design (ID), IIT called “Cross Cultural Research.” It’s a 7-week class, in which her students in Chicago, IL at ID will be collaborating virtually with a team of students [...]
Categories: Cross Cultural Research, Global Expansion Research
A thread of discussion in the industry lately, stating that the way to get ahead is to stop listening to your customer, is leaving me a bit uncomfortable. The premise of this conversation is that reaching out to your customers is only allowing you to get to the next incremental improvement on an existing [...]
Categories: Innovation, User-centered approach