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7 habits of highly successful surveys

September 17, 2009  Author: Brianna

Just read a great whitepaper by Vovici called “7 Habits of Highly Successful Surveys.” It’s a good read, offering a nice overview of the things that you should and shouldn’t do when conducting online surveys.

In summary, the 7 habits are:

  • Focus on a GoalSurvey the Right Number of People
  • Craft Your Invitation Carefully
  • Order Questions Logically
  • Write Objective Questions
  • Shorten the Survey
  • Close the Feedback Loop

The whitepaper is a quick read and I think will prove to be useful and of interest to anyone who does surveys frequently or plans to run a survey soon. Vovici gives some practical tips on how to execute each of these habits.

A big thanks to Marcio Santos for passing this whitepaper my way!

Categories: Market research

2 Responses to “7 habits of highly successful surveys”

  1. Thad, on 10/21/2009 said:

    This is a good read, thanks!

  2. Johnna Reigh, on 05/01/2010 said:

    Thank you, thank you… this is simply the most informative blog I have been visiting for long time, you helped me already, website bookmarked..

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