Digital coupons are failing at customer experience

I love getting a deal. And when I score a product for $5 when it should be $7.99 for instance I’m elated and euphoric. So, needless to say, the idea of coupon cutting is a practice that I endorse and engage in avidly.
So, this morning when I read the NY Times article, “A Clip-and-Save Renaissance,” [...]

Categories: Customer experience, Personal

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7 habits of highly successful surveys

Just read a great whitepaper by Vovici called “7 Habits of Highly Successful Surveys.” It’s a good read, offering a nice overview of the things that you should and shouldn’t do when conducting online surveys.
In summary, the 7 habits are:

Focus on a GoalSurvey the Right Number of People
Craft Your Invitation Carefully
Order Questions [...]

Categories: Market research

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