Who said good for you has to mean “tastes like cardboard?”

Just came across Fast Company’s list of 10 most creative people in food today. It was a great pleasure to see Becky Frankiewicz, VP of Portfolio Marketing for Frito-Lay North America featured.

Straight from the pages of Fast Company:

Who says good for you has to mean “tastes like cardboard”? Frankiewicz is leading the shift for Frito-Lay’s Smartfood and Baked Lays brands to appeal to women, using design and taste to communicate that healthy snacking isn’t an oxymoron. New packaging is more elegant, appealing, and signals health benefits, and new technology lets flavor be baked into each crisp.

We just started working with Frito-Lay on their Smartfood brand. It’s exciting to be part of this new movement at Frito-Lay. And studying the needs and interests of women has been fascinating.

Categories: Innovation, Marketing, User-centered approach