All Posts under Archive: June 2009

“Design Relationships” reviewed by Mechanical Engineering magazine

Adriano Galvão’s book, “Design Relationships: Integrating User Information into Product Development” was reviewed in the May issue of Mechanical Engineering (ME). The review is now online through the ME Bookshelf .
For those who aren’t familiar with the book, Adriano starts with the premise that it’s more important than ever to ensure that data collected about [...]

Categories: Design, User-centered approach

5 business insights for companies wanting to truly understand their market

1. Perception is reality. If your customers think your competitor has a better product  or service than you, they do. It doesn’t matter if your product is technologically superior, is made of more durable materials, etc.
2. Don’t work within a vacuum. Always be scanning trends in technology and consumer behavior, both within your industry and [...]

Categories: Innovation, Market research, Strategy