Mobile Literacy: Redesigning the mobile phone for low-income, emerging markets

If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp of how individuals within these communities use mobile devices. They’re now sharing their findings, both the design principles that emerged from the research and some of the raw data. Both are great to see. And if you really want to get your wheels turning, check out two of their new concepts for how to make the mobile phone more culturally and contextually relevant to this often overlooked population of individuals.

Categories: Bottom of the Pyramid (BoP), Customer experience, Design, Emerging markets, Low income markets, User-centered approach