I met with a research team at the Helsinki School of Economics this past Friday to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research.
I kicked off the half-day workshop by giving an overview of what Design [...]
Categories: Bottom of the Pyramid (BoP), Emerging markets, Ethnographic research, Innovation, Low income markets, Strategy
Today I make my journey to Finland. I’ll be there for nearly two weeks participating in a workshop related to the iBoP Asia grant that I’ve been working on with Emerging Futures Lab.
The end goal of the project grant is to develop a new payment strategy/ transaction model for assisting a low-income, Bottom of the [...]
Categories: Ethnographic research
Ever wonder specifically what skill sets are required to have a top-notch innovation team? Roger Shealy has put together a powerful and information five-minute video on the topic. Check it out.
Categories: Innovation
1. The decisions that need to be informed by the outcomes of the research haven’t been clearly articulated at the start of the project.
2. The research has been scoped incorrectly. In some instances the project scope has been too limited, not allowing the researcher enough visibility into potential barriers to the acceptance of the product [...]
Categories: Market research
In my opinion, there’s a difference between having a product with a good customer experience and one that delivers a “wow” experience. A “wow” experience is hard to come by. (As is a good customer experience if you don’t take the proper precautions during a product’s development, but that’s for another post…)
In order for a [...]
Categories: Customer experience, Design, Marketing
My friend Niti Bhan has been after me for five years to “get blogging.” And then more recently, our Communications Specialist, Andrea Camara, has been prodding me monthly, “What if…”. Obviously, I’ve been reluctant.
I’ve understood the theoretical value of having a blog right from the start. I’ve never needed convincing on that. It’s that little [...]
Categories: Personal