In the market research industry, discussions around new product development research all too often focus on methodologies and techniques. Bottom line, there are many stages to a product’s development. Different research methodologies are more or less relevant depending upon the stage that you’re in and the focus of a particular study. I won’t rehash what [...]
Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.
Starting October 19 continuing through December 07, Brianna will be teaching a class on user research at the IIT Institute of Design. The class “Research Methods for Product Development” is part of the Institute of Design’s graduate program. In this class, students learn how to do research planning in a methodical way.
A thread of discussion in the industry lately, stating that the way to get ahead is to stop listening to your customer, is leaving me a bit uncomfortable. The premise of this conversation is that reaching out to your customers is only allowing you to get to the next incremental improvement on an existing product or service, while the big innovation is being left on the table.
It’s with great pleasure that I get to share the success of a past project that we’ve worked on. Three years ago, Hudson, an international staffing, recruitment and talent management company, started an initiative to redesign their intranet, believing that it should and could be a productivity tool for the organization. To help define which [...]
At Sylver Consulting we’ve always been committed to extracting deep insight from the research data that we collect. To do this, we leverage a number of analytic models and frameworks, in addition to putting considerable time into the up-front planning processes associated with any project. But recently, we’ve surprised even ourselves with how much deeper [...]
Just came across Fast Company’s list of 10 most creative people in food today. It was a great pleasure to see Becky Frankiewicz, VP of Portfolio Marketing for Frito-Lay North America featured. Straight from the pages of Fast Company: Who says good for you has to mean “tastes like cardboard”? Frankiewicz is leading the shift [...]
Adriano Galvão’s book, “Design Relationships: Integrating User Information into Product Development” was reviewed in the May issue of Mechanical Engineering (ME). The review is now online through the ME Bookshelf . For those who aren’t familiar with the book, Adriano starts with the premise that it’s more important than ever to ensure that data collected [...]
If you’re interested in designing new services and products (particularly those tech-based) for individuals living in low-income, Bottom of the Pyramid (BoP) communities, then you need to check out the recent work of Adaptive Path. Last Fall they kicked off their Mobile Literacy project, sending two researchers into rural India to get a better grasp [...]
I came across two interesting articles in the NY Times this morning. The first is called “Seeking to Save the Planet, With a Thesaurus.” The second article is “When the Cellphone Teaches Sex Education.” Both are about reframing problems and their resulting solution delivery in a way that better resonates with the audience intended to [...]
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