All Posts under Category: Strategy

Stand out with market research: how can your company use market research strategically?

April 6, 2015  Author: Adriano

  ________________________________________________ Have you ever wondered where all U.S. market research investments are going and how market research can be valuable for your company? Check out this easy-to-follow infographic that shows how market research methods transform investments into high value outcomes in a three-step process: 1. Total Investments Made (2014 estimate): This section compares the […]

Which Statistical Analyses are Appropriate for your Research Question and Survey Design?

January 28, 2015  Author: Kelly

Quantitative (quant.) studies can be overwhelming. When there are pages and pages of numbers in front of you, it can be comforting to have some indication as to which of those numbers are the most “important.” Some people look to statistical significance as a way to find those key numbers, but in my opinion statistical […]

What’s Innovation Research and how is it different from Market Research?

December 1, 2014  Author: Jean McDonnell

I recently celebrated my 6 month anniversary at Sylver Consulting . . . 6 months since I officially crossed over from the world I was professionally raised in (market research consulting) to the world I now, happily, call home (design-based innovation research). Innovation Research is not new to me. I’ve been an avid fan and […]

The Root of the Problem Starts with the Seeds

June 13, 2014  Author: Austin Romero

  There once was a small farming village nestled into the quaint countryside. Each fall, beautiful songbirds would fly over the village on their journey down south. The villagers, showing great interest in observing the birds, began setting up feeding stations all around the village in order to draw more of the beautiful songbirds to […]

Sylver and Mozilla: Take a Peek Behind the Scenes

October 9, 2012  Author: Admin

Sylver Consulting recently partnered up with the User Experience Research team of Mozilla to study how the middle class of Brazil thinks about their phones and its uses and how Mozilla could best design the user experience for Firefox OS. Mozilla is documenting the process on their blog in a five part series with the […]

Pinterest And Research: An Obvious Match

March 23, 2012  Author: Admin

My official title around here is “Administrative Coordinator” but around the Sylver offices, I’m more affectionately known as the Social Media Goddess.  I earned this nickname in part because I am passionate about watching and keeping up with the latest in social media trends. One of those trends is the fast-growing newcomer, Pinterest.  Unless you’ve […]

A Worldwide Qual Quandary — Adding Creative Tasks + Homework

March 9, 2012  Author: Rebecca

I love writing discussion guides. Certainly, there is that “blank slate” moment, when you’re just not sure where to start. But then you begin jotting down new ideas, slapping sticky notes onto the wall and rearranging your questions and activities to arrive at a wonderfully logical discussion flow. So finally, the first draft of your […]

4 Ways to Mitigate Risk in Product Development Research

November 4, 2011  Author: Brianna

In the market research industry, discussions around new product development research all too often focus on methodologies and techniques. Bottom line, there are many stages to a product’s development. Different research methodologies are more or less relevant depending upon the stage that you’re in and the focus of a particular study. I won’t rehash what […]

What Can Human-Centered Design Do For Your Company?

May 20, 2011  Author: Adriano

Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.

New clothes brand will share product life stories via QR Codes

May 4, 2011  Author: Brianna

Today’s Springwise gives insight into how a Madrid-based designer, Kavita Parmar, is using QR Codes to share the story of each piece she’s made. We think this is a great and innovative use of a QR code. It’s certainly gotten our wheels turning. Hopefully the same is true for you.