All Posts under Category: Strategy

End of Year Spend: What Mindset are You Engaging?

November 17, 2015  Author: Brianna

The end of year (EOY) spend season is upon us. The calls and emails flood in daily. Each has a similar tone and message. “I’ve got money. I want to do a project about               . It has to be done by the end of the year.” At this point, […]

Does Your Identity Enable or Hinder Transformation and Innovation?

October 20, 2015  Author: Brianna

Many years ago, I wrote an article entitled, “What Does Innovation Really Mean?” And then based on that article, I was asked to speak and give a few workshops on the topic. One of those workshops was for a client, Marriott International. One of the exercises I had put together to facilitate the workshop required […]

The Foundations of Change

October 19, 2015  Author: Perry Shaffer

We all know that change is inevitable. Industry shifts and new technologies/methods come into play, for instance, that results in first a pause … and then a shift.       Sylver Consulting operates at the intersection of market research, user experience, and strategy. Each of these industries have seen major shifts in the past […]

How is Collaboration and Co-Creation done differently at Sylver Consulting?

August 26, 2015  Author: Jean McDonnell

  Some months ago I shared my perspective on how innovation research (the kind practiced here at Sylver Consulting) is different from market research. I noted four key points of difference – one of which is Syler’s use of process-oriented activities, particularly collaboration and co-creation. I understood then that a well-structured process is essential as […]

Co-Creation in Action – A Sylver Success Story

August 26, 2015  Author: Jen Gzesh

One of Sylver’s strengths is supporting organizations that need to grow and evolve, because for some reason the way they currently do business is not sufficient. It could be that the market landscape is shifting, or that the current way they operate cannot support their aggressive growth goals. Whatever may be causing the shake up, […]

On My Mind Lately … Project Framing in Emerging Market Research

July 17, 2015  Author: Brianna

At Sylver Consulting, we approach all of our work with a problem-solving mindset. Any question or study that comes our way begins with a solid contextual conversation on what’s the end game; meaning how is our client intending to use the research findings to support future decision-making within their organization? And, as part of that […]

5 Market Research “Souvenirs” from Latin America

July 15, 2015  Author: Adriano

Anxious about your next research project? Imagine that global initiative to develop a new offering to low-income consumers, which includes Latin America, is launching soon. What if things don’t go as planned with the research? What if the outcome of the research is such that it puts your job at risk? Launching a high-stakes research […]

Stand out with market research: how can your company use market research strategically?

April 6, 2015  Author: Adriano

  ________________________________________________ Have you ever wondered where all U.S. market research investments are going and how market research can be valuable for your company? Check out this easy-to-follow infographic that shows how market research methods transform investments into high value outcomes in a three-step process: 1. Total Investments Made (2014 estimate): This section compares the […]

Which Statistical Analyses are Appropriate for your Research Question and Survey Design?

January 28, 2015  Author: Kelly

Quantitative (quant.) studies can be overwhelming. When there are pages and pages of numbers in front of you, it can be comforting to have some indication as to which of those numbers are the most “important.” Some people look to statistical significance as a way to find those key numbers, but in my opinion statistical […]

What’s Innovation Research and how is it different from Market Research?

December 1, 2014  Author: Jean McDonnell

I recently celebrated my 6 month anniversary at Sylver Consulting . . . 6 months since I officially crossed over from the world I was professionally raised in (market research consulting) to the world I now, happily, call home (design-based innovation research). Innovation Research is not new to me. I’ve been an avid fan and […]