All Posts under Category: Strategy

At the Convergence of Market Research, UX and Strategy…and yet not there at the same time

January 27, 2016  Author: Matthew

Sylver Consulting “the business” has existed at the nexus of Market Research (MR), User Experience (UX) and Strategy (STR) for over ten years. Yet, individual team members do not exist at that convergence. How is this possible? Brianna Sylver, our founder, has purposefully developed a dynamic team of researchers and designers that exist across MR, […]

Partnership is the “Secret Sauce” of Sylver’s Process

January 27, 2016  Author: Brianna

Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy. This confluence of disciplines and best practices ensures that we tackle each project with a problem-solving and customer-centric mindset, while consistently keeping market and organizational context front and center. But, this nexus positioning is not Sylver’s “secret […]

The “Better, Faster, Cheaper” Dilemma; How Sylver’s Approach is a Solve

January 27, 2016  Author: Jean McDonnell

I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally getting to you. If you’re like most people in the insights industry (whether you’re on the client or supplier side), you’re probably working harder and faster than you ever have in your attempt […]

End of Year Spend: What Mindset are You Engaging?

November 17, 2015  Author: Brianna

The end of year (EOY) spend season is upon us. The calls and emails flood in daily. Each has a similar tone and message. “I’ve got money. I want to do a project about               . It has to be done by the end of the year.” At this point, […]

Does Your Identity Enable or Hinder Transformation and Innovation?

October 20, 2015  Author: Brianna

Many years ago, I wrote an article entitled, “What Does Innovation Really Mean?” And then based on that article, I was asked to speak and give a few workshops on the topic. One of those workshops was for a client, Marriott International. One of the exercises I had put together to facilitate the workshop required […]

The Foundations of Change

October 19, 2015  Author: Perry Shaffer

We all know that change is inevitable. Industry shifts and new technologies/methods come into play, for instance, that results in first a pause … and then a shift.       Sylver Consulting operates at the intersection of market research, user experience, and strategy. Each of these industries have seen major shifts in the past […]

How is Collaboration and Co-Creation done differently at Sylver Consulting?

August 26, 2015  Author: Jean McDonnell

  Some months ago I shared my perspective on how innovation research (the kind practiced here at Sylver Consulting) is different from market research. I noted four key points of difference – one of which is Syler’s use of process-oriented activities, particularly collaboration and co-creation. I understood then that a well-structured process is essential as […]

Co-Creation in Action – A Sylver Success Story

August 26, 2015  Author: Jen Gzesh

One of Sylver’s strengths is supporting organizations that need to grow and evolve, because for some reason the way they currently do business is not sufficient. It could be that the market landscape is shifting, or that the current way they operate cannot support their aggressive growth goals. Whatever may be causing the shake up, […]

On My Mind Lately … Project Framing in Emerging Market Research

July 17, 2015  Author: Brianna

At Sylver Consulting, we approach all of our work with a problem-solving mindset. Any question or study that comes our way begins with a solid contextual conversation on what’s the end game; meaning how is our client intending to use the research findings to support future decision-making within their organization? And, as part of that […]

5 Market Research “Souvenirs” from Latin America

July 15, 2015  Author: Adriano

Anxious about your next research project? Imagine that global initiative to develop a new offering to low-income consumers, which includes Latin America, is launching soon. What if things don’t go as planned with the research? What if the outcome of the research is such that it puts your job at risk? Launching a high-stakes research […]