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All Posts under Category: Strategy

Sylver and Mozilla: Take a Peek Behind the Scenes

October 9, 2012  Author: Admin

Sylver Consulting recently partnered up with the User Experience Research team of Mozilla to study how the middle class of Brazil thinks about their phones and its uses and how Mozilla could best design the user experience for Firefox OS. Mozilla is documenting the process on their blog in a five part series with the […]

Pinterest And Research: An Obvious Match

March 23, 2012  Author: Admin

My official title around here is “Administrative Coordinator” but around the Sylver offices, I’m more affectionately known as the Social Media Goddess.  I earned this nickname in part because I am passionate about watching and keeping up with the latest in social media trends. One of those trends is the fast-growing newcomer, Pinterest.  Unless you’ve […]

A Worldwide Qual Quandary — Adding Creative Tasks + Homework

March 9, 2012  Author: Rebecca

I love writing discussion guides. Certainly, there is that “blank slate” moment, when you’re just not sure where to start. But then you begin jotting down new ideas, slapping sticky notes onto the wall and rearranging your questions and activities to arrive at a wonderfully logical discussion flow. So finally, the first draft of your […]

4 Ways to Mitigate Risk in Product Development Research

November 4, 2011  Author: Brianna

In the market research industry, discussions around new product development research all too often focus on methodologies and techniques. Bottom line, there are many stages to a product’s development. Different research methodologies are more or less relevant depending upon the stage that you’re in and the focus of a particular study. I won’t rehash what […]

What Can Human-Centered Design Do For Your Company?

May 20, 2011  Author: Adriano

Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.

New clothes brand will share product life stories via QR Codes

May 4, 2011  Author: Brianna

Today’s Springwise gives insight into how a Madrid-based designer, Kavita Parmar, is using QR Codes to share the story of each piece she’s made. We think this is a great and innovative use of a QR code. It’s certainly gotten our wheels turning. Hopefully the same is true for you.

The Camera Study Dilemma: Is digital really better?

April 15, 2011  Author: Brianna

The debate between digital vs. film is not limited to professional photographers. It’s also a debate that occurs within research circles in reference to camera studies.

Sylver Looks Forward to 2011

December 16, 2010  Author: Brianna

The month of December always brings a sense of hustle and bustle as people are rushing to make their holiday plans and purchases. Even businesses take on a new life during this time of year as everyone scurries to finish projects before deadlines that have been steadily moving closer for months or perhaps it’s a matter of getting all of those end of year reports together.

Brianna was interviewed for the blog Bulletproof Career, Chicago Style

December 3, 2010  Author: Adriano

In the post entitled “The Accidental Entrepreneur” Brianna shared her advice and experience as an entrepreneur who followed her passion and broke out on her own. You can read Brianna’s tips here.

Do They “Like” Me?

April 27, 2010  Author: Brianna

Since the first product or service was sold, an effective sales and marketing campaign became a necessity. How these items were advertised could make or break the future of that particular product