All Posts under Category: Strategy
January 28, 2015 Author: Kelly
Quantitative (quant.) studies can be overwhelming. When there are pages and pages of numbers in front of you, it can be comforting to have some indication as to which of those numbers are the most “important.” Some people look to statistical significance as a way to find those key numbers, but in my opinion statistical […]
December 1, 2014 Author: Jean McDonnell
I recently celebrated my 6 month anniversary at Sylver Consulting . . . 6 months since I officially crossed over from the world I was professionally raised in (market research consulting) to the world I now, happily, call home (design-based innovation research). Innovation Research is not new to me. I’ve been an avid fan and […]
June 13, 2014 Author: Austin Romero
There once was a small farming village nestled into the quaint countryside. Each fall, beautiful songbirds would fly over the village on their journey down south. The villagers, showing great interest in observing the birds, began setting up feeding stations all around the village in order to draw more of the beautiful songbirds to […]
October 9, 2012 Author: Admin
Sylver Consulting recently partnered up with the User Experience Research team of Mozilla to study how the middle class of Brazil thinks about their phones and its uses and how Mozilla could best design the user experience for Firefox OS. Mozilla is documenting the process on their blog in a five part series with the […]
March 23, 2012 Author: Admin
My official title around here is “Administrative Coordinator” but around the Sylver offices, I’m more affectionately known as the Social Media Goddess. I earned this nickname in part because I am passionate about watching and keeping up with the latest in social media trends. One of those trends is the fast-growing newcomer, Pinterest. Unless you’ve […]
March 9, 2012 Author: Rebecca
I love writing discussion guides. Certainly, there is that “blank slate” moment, when you’re just not sure where to start. But then you begin jotting down new ideas, slapping sticky notes onto the wall and rearranging your questions and activities to arrive at a wonderfully logical discussion flow. So finally, the first draft of your […]
November 4, 2011 Author: Brianna
In the market research industry, discussions around new product development research all too often focus on methodologies and techniques. Bottom line, there are many stages to a product’s development. Different research methodologies are more or less relevant depending upon the stage that you’re in and the focus of a particular study. I won’t rehash what […]
May 20, 2011 Author: Adriano
Once a year the IIT-Institute of Design brings together top executives and academics to compare strategies and discuss the role of design in exploring emerging opportunities, solving complex problems and achieving long-lasting strategic advantage for global businesses. This event happened last week at The Institute of Design’s Strategy Conference 2011, which took place at the Spertus Institute, 610 S. Michigan Ave., Chicago, on May 12 and 13.
May 4, 2011 Author: Brianna
Today’s Springwise gives insight into how a Madrid-based designer, Kavita Parmar, is using QR Codes to share the story of each piece she’s made. We think this is a great and innovative use of a QR code. It’s certainly gotten our wheels turning. Hopefully the same is true for you.
April 15, 2011 Author: Brianna
The debate between digital vs. film is not limited to professional photographers. It’s also a debate that occurs within research circles in reference to camera studies.