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All Posts under Category: Quantitative

Upping the Ante on Hybrid Methodologies Brings a Holistic View to Positioning

March 22, 2016  Author: Jean McDonnell

In preparation for this month’s edition of Sylver’s newsletter, I’ve been doing a lot of thinking about the nature and evolution of what is commonly referred to in the insights industry as “hybrid” research. As someone who has been trained in both qualitative and quantitative methods and has used each approach individually and in combination […]

Challenging the Status Quo with Method Development: An Iterative and Intentional Process

March 22, 2016  Author: Matthew

Sylver Consulting organizes a unique suite of qualitative and/or quantitative methodologies for each project, always allowing the problem or project at hand to determine our choice of methods used. When a problem cannot be solved with available methods, we design new tools — a very exciting opportunity for all of us on the team!   […]

At the Convergence of Market Research, UX and Strategy…and yet not there at the same time

January 27, 2016  Author: Matthew

Sylver Consulting “the business” has existed at the nexus of Market Research (MR), User Experience (UX) and Strategy (STR) for over ten years. Yet, individual team members do not exist at that convergence. How is this possible? Brianna Sylver, our founder, has purposefully developed a dynamic team of researchers and designers that exist across MR, […]

Sylver Consulting Grows its Quantitative Research Offerings with the Addition of Robert Maihofer as its Senior Market Research Analyst

November 17, 2015  Author: Admin

  Robert’s role is to continue to expand Sylver Consulting quantitative market research offerings. This expansion will improve a client’s consumer insights experience by providing a seamless integration of qualitative and quantitative market research phases. Robert has extensive experience consulting and managing customer satisfaction/Net Promoter Score (NPS), new product and service testing, point-of-sale testing, brand […]

Job Posting: Quantitative Analyst

June 3, 2015  Author: Admin

  Do you consider yourself a trailblazer when it comes to customer insights and innovation? Do you get all “geeked out” when a client poses his/her challenge and you get to custom design the best research plan that addresses his/her question within the constraints of his/her budget and timeline? Do you believe the magic of […]

Stand out with market research: how can your company use market research strategically?

April 6, 2015  Author: Adriano

  ________________________________________________ Have you ever wondered where all U.S. market research investments are going and how market research can be valuable for your company? Check out this easy-to-follow infographic that shows how market research methods transform investments into high value outcomes in a three-step process: 1. Total Investments Made (2014 estimate): This section compares the […]

Which Statistical Analyses are Appropriate for your Research Question and Survey Design?

January 28, 2015  Author: Kelly

Quantitative (quant.) studies can be overwhelming. When there are pages and pages of numbers in front of you, it can be comforting to have some indication as to which of those numbers are the most “important.” Some people look to statistical significance as a way to find those key numbers, but in my opinion statistical […]