News

The “Better, Faster, Cheaper” Dilemma; How Sylver’s Approach is a Solve

January 27, 2016  Author: Jean McDonnell

I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally getting to you. If you’re like most people in the insights industry (whether you’re on the client or supplier side), you’re probably working harder and faster than you ever have in your attempt […]

Sylver Consulting Grows its Quantitative Research Offerings with the Addition of Robert Maihofer as its Senior Market Research Analyst

November 17, 2015  Author: Admin

  Robert’s role is to continue to expand Sylver Consulting quantitative market research offerings. This expansion will improve a client’s consumer insights experience by providing a seamless integration of qualitative and quantitative market research phases. Robert has extensive experience consulting and managing customer satisfaction/Net Promoter Score (NPS), new product and service testing, point-of-sale testing, brand […]

We Have Found a New Office Space!

October 20, 2015  Author: Adriano

We are beginning an exciting new phase in our company’s life.  We have been in our current space for almost four years and felt it was time to transition into something that would address our needs completely and allow for future growth…two things that are very hard to do that when you rent an office […]

Sylver Consulting’s Jean McDonnell appointed to Pearson’s K-12 Customer & Product Insight’s Advisory Board

October 8, 2014  Author: Admin

Sylver Consulting’s Director of Innovation Research and Strategy, Jean McDonnell, is one of six researchers nationwide asked to serve on the Pearson K-12 Customer & Product Insights Advisory Board. This will be Jean’s second year in service to the board. The idea for the Board (founded in 2012) emerged from Pearson’s “Efficacy Initiative”, a top-down […]

Market Growth with Firefox OS

July 1, 2014  Author: Perry Shaffer

We were so interested to see this great article from Bloomberg BusinessWeek concerning Mozilla’s growth in emerging markets. Sylver was able to contribute to the market research for the Firefox OS, and we’re pleased to see the innovation and development linked to their presence in new mobile technology. Is the Firefox Mobile Operating System a […]

Welcome New Design Researcher, Matthew Yapchaian!

November 7, 2012  Author: Admin

In addition to our recent new look, we’re also thrilled to welcome Matthew Yapchaian as a full-time member of our Sylver team! Matthew, a design researcher, is no stranger to the Sylver team as he has worked with us on several projects as a freelance researcher in the past. We’re very excited to have him […]

Sylver President Teaches Students About Research Methods for Product Development

October 8, 2012  Author: Admin

Before the data can be analyzed, the research has to be done and choosing the right method is critical to the process, especially when it comes to product development. Sylver’s president, Brianna Sylver, will be teaching a course later this month at IIT Institute of Design to help students better understand and plan research in a methodical and purposeful way. The class will be a studio course and highly interactive and will use both theory and examples to meet…

Brianna Sylver Featured As Innovative Entrepreneur

March 2, 2012  Author: sylver

Everybody is talking about innovation and we’ve already discussed our own perspectives on innovation.  Recently, however, Brianna was featured in an International Association of Women Entrepreneurs Online article sharing some of our “Sylver Secrets” to innovation when it comes to our own team.  Check out her input and tips from 18 other innovative entrepreneurs: http://www.iaweo.com/creating-innovation-from-within-19-women-share-their-secrets/

Sylver Consulting’s President Brianna Sylver Featured in New Book

November 3, 2011  Author: admin

Authors Jay Conrad Levinson and Andrew Neitlich recently released their new book, “Guerrilla Marketing: Job Escape Plan” featuring stories and insights from more than 100 successful entrepreneurs, including Sylver Consulting President, Brianna Sylver. “Guerilla Marketing: Job Escape Plan” is a practical, step-by-step guide to help entrepreneurs successfully navigate the challenges of starting a business. Featured […]

Sylver Consulting’s Brianna Sylver Co-Presenting at QRCA Chicago Chapter Meeting

October 26, 2011  Author: admin

Brianna Sylver will be co-presenting with Cori Schauer at the July QRCA meeting for the Chicago Chapter. Their presentation, “Organize, Visualize, and Collaborate: Using Graphic Frameworks in Analysis to Achieve Deeper Insights” is a summarization of the information provided in their article, “Diagram it, Map it, Matrix it! Visualizing Data for Deeper Insights” that was […]