All Posts under Category: Marketing

Pinterest And Research: An Obvious Match

March 23, 2012  Author: Admin

My official title around here is “Administrative Coordinator” but around the Sylver offices, I’m more affectionately known as the Social Media Goddess.  I earned this nickname in part because I am passionate about watching and keeping up with the latest in social media trends. One of those trends is the fast-growing newcomer, Pinterest.  Unless you’ve […]

QR Codes: An Innovation in Networking

April 8, 2011  Author: Brianna

As you flip through the pages of a magazine these days, you might have started to notice these small square boxes with random pixilations and wondered what kind of secret code it was. It’s actually not so much a secret as it is a surprise.

Brianna was interviewed for the blog Bulletproof Career, Chicago Style

December 3, 2010  Author: Adriano

In the post entitled “The Accidental Entrepreneur” Brianna shared her advice and experience as an entrepreneur who followed her passion and broke out on her own. You can read Brianna’s tips here.

Social Media Monetization: Are We Approaching It the Right Way?

June 18, 2010  Author: Brianna

What’s the value of the time that you spend on social media? Are you wasting time or creating value?

Springtime is a Great Time to Freshen up Your Site

May 17, 2010  Author: Brianna

As a market grows, your consumer base grows along with it. Sometimes the way you’re positioning your services in the virtual realm are no longer relevant or in line with what’s happening “off line,” especially in channels that don’t get updated daily, like a website.

Two Ways Companies Obstruct Their Ability to Hear their Customers

April 20, 2010  Author: Brianna

I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights.

Who said good for you has to mean “tastes like cardboard?”

August 10, 2009  Author: Brianna

Just came across Fast Company’s list of 10 most creative people in food today. It was a great pleasure to see Becky Frankiewicz, VP of Portfolio Marketing for Frito-Lay North America featured. Straight from the pages of Fast Company: Who says good for you has to mean “tastes like cardboard”? Frankiewicz is leading the shift […]

What makes a “Wow” product?

April 8, 2009  Author: Brianna

In my opinion, there’s a difference between having a product with a good customer experience and one that delivers a “wow” experience. A “wow” experience is hard to come by. (As is a good customer experience if you don’t take the proper precautions during a product’s development, but that’s for another post…) In order for […]