All Posts under Category: Marketing
May 27, 2015 Author: Brianna
I’m writing this post with grave disappointment in a brand that I — for the past 9 months — have not only been a lover of, but an evangelist for. Jawbone, as a company, has let me down. Not only do I feel used and abused as a customer, but also from a good business […]
April 6, 2015 Author: Adriano
________________________________________________ Have you ever wondered where all U.S. market research investments are going and how market research can be valuable for your company? Check out this easy-to-follow infographic that shows how market research methods transform investments into high value outcomes in a three-step process: 1. Total Investments Made (2014 estimate): This section compares the […]
March 23, 2012 Author: Admin
My official title around here is “Administrative Coordinator” but around the Sylver offices, I’m more affectionately known as the Social Media Goddess. I earned this nickname in part because I am passionate about watching and keeping up with the latest in social media trends. One of those trends is the fast-growing newcomer, Pinterest. Unless you’ve […]
April 8, 2011 Author: Brianna
As you flip through the pages of a magazine these days, you might have started to notice these small square boxes with random pixilations and wondered what kind of secret code it was. It’s actually not so much a secret as it is a surprise.
December 3, 2010 Author: Adriano
In the post entitled “The Accidental Entrepreneur” Brianna shared her advice and experience as an entrepreneur who followed her passion and broke out on her own. You can read Brianna’s tips here.
June 18, 2010 Author: Brianna
What’s the value of the time that you spend on social media? Are you wasting time or creating value?
May 17, 2010 Author: Brianna
As a market grows, your consumer base grows along with it. Sometimes the way you’re positioning your services in the virtual realm are no longer relevant or in line with what’s happening “off line,” especially in channels that don’t get updated daily, like a website.
April 20, 2010 Author: Brianna
I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights.
August 10, 2009 Author: Brianna
Just came across Fast Company’s list of 10 most creative people in food today. It was a great pleasure to see Becky Frankiewicz, VP of Portfolio Marketing for Frito-Lay North America featured. Straight from the pages of Fast Company: Who says good for you has to mean “tastes like cardboard”? Frankiewicz is leading the shift […]
April 8, 2009 Author: Brianna
In my opinion, there’s a difference between having a product with a good customer experience and one that delivers a “wow” experience. A “wow” experience is hard to come by. (As is a good customer experience if you don’t take the proper precautions during a product’s development, but that’s for another post…) In order for […]