My official title around here is “Administrative Coordinator” but around the Sylver offices, I’m more affectionately known as the Social Media Goddess. I earned this nickname in part because I am passionate about watching and keeping up with the latest in social media trends. One of those trends is the fast-growing newcomer, Pinterest. Unless you’ve [...]
As you flip through the pages of a magazine these days, you might have started to notice these small square boxes with random pixilations and wondered what kind of secret code it was. It’s actually not so much a secret as it is a surprise.
In the post entitled “The Accidental Entrepreneur” Brianna shared her advice and experience as an entrepreneur who followed her passion and broke out on her own. You can read Brianna’s tips here.
What’s the value of the time that you spend on social media? Are you wasting time or creating value?
As a market grows, your consumer base grows along with it. Sometimes the way you’re positioning your services in the virtual realm are no longer relevant or in line with what’s happening “off line,” especially in channels that don’t get updated daily, like a website.
I’ve recently come across a great report called “The Consumer’s Voice–Can Your Company Hear It?” It’s a benchmarking study that Boston Consulting Group (BCG) conducted in the spring of 2009 to analyze best practices and gaps in companies’ capabilities for doing consumer insights.
Just came across Fast Company’s list of 10 most creative people in food today. It was a great pleasure to see Becky Frankiewicz, VP of Portfolio Marketing for Frito-Lay North America featured. Straight from the pages of Fast Company: Who says good for you has to mean “tastes like cardboard”? Frankiewicz is leading the shift [...]
In my opinion, there’s a difference between having a product with a good customer experience and one that delivers a “wow” experience. A “wow” experience is hard to come by. (As is a good customer experience if you don’t take the proper precautions during a product’s development, but that’s for another post…) In order for [...]
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