February 14, 2013 Author: Admin
Sylver Consulting’s Rebecca S. Kuchar and Adriano B. Galvao sat down to discuss a topic near and dear to their hearts — research and innovation in Brazil and other Latin American markets. RSK: Adriano, as someone who was born in Brazil and is now living in the U.S., you’ve been fortunate to conduct a considerable [...]
December 2, 2011 Author: Rebecca
So, you’re working on a global qualitative research project in a country you’ve never visited before. The lights in the backroom have dimmed. You turn up the volume on your headset to hear the simultaneous interpreter speaking your language. And you watch as your moderator greets the research participants, welcoming them to their seats. So [...]
October 28, 2011 Author: Rebecca
In this third and final part of our interview, specialist interpreter Dima Anbari talks to us about how she came to found Tanweer MENA and what her hopes are for the future in the Middle East. For central location studies in the Middle East, how can observers in the viewing room get the most out [...]
October 21, 2011 Author: Rebecca
Welcome back, as we continue with the second part of our interview with Dima Anbari, a specialist interpreter and translator based in Dubai in the United Arab Emirates. Here she delves deeper into cultural, language and gender issues in the Middle East. What advice do you have for researchers looking to do a global study [...]
October 14, 2011 Author: Rebecca
This interview is part of a series of blog posts on the challenges and rewards of orchestrating global and multi-cultural research. We’ve been talking with some of our favorite partners around the world to learn more about their unique markets and how they’ve become the great researchers we love to work with. We hope you [...]
June 3, 2011 Author: Brianna
Our recent three part series on diary studies took a look at the mechanics and best practices of conducting a diary study. But, what do you do when levels of education and accessibility to technology don’t align with how you might conduct your average diary study? Do you abandon ship, assuming that this is the very best research method to use for the data that you seek? At Sylver, we say “not necessarily.” Instead, you get creative and start thinking outside of the box.
May 10, 2010 Author: Adriano
Back in January I wrote a post about a 7-week class Brianna was going to teach at the Institute of Design (ID), IIT called “Cross Cultural Research”.
January 27, 2010 Author: Adriano
We’re excited to announce a new initiative that Brianna is involved in. On March 16, 2010, Brianna will kick off a class at the Institute of Design (ID), IIT called “Cross Cultural Research.”